TV-Star - even more from your Swiss TV Stars

TV-Star - even more from your Swiss TV Stars

TV-Star is the people magazine on stars and celebrities from the stage and screen The compact programme guide with a magazine section filled with surprising and refreshing news on stars and celebrities from the stage and screen. Daily tips and highlights, analysed and recommended by the editorial team, as well as an extensive top-quality programme section.

Characteristic

Television magazine

Distribution

German-speaking part

Readership

133 000 readers
German-speaking part
(Source: MACH Basic 2020-2)

Cost-per-thousand

4c gross rate CHF 44

Frequency

every 2 weeks, Wednesday

Distributed circulation

57 061 copies
(Source: WEMF 2020)

Reach

2.7% of German-speaking group
(Source: MACH Basic 2020-2)

1/1 page, gross rate

4c CHF 5 900

Basic rates


Ads in programme section – side sections

Ads in programme section – daily tips

In conjunction with ad campaigns

Advertorials

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount

Can be combined with Ads up to max. 1/4 page.

6x 2%12x 4%18x 6%24x 8%30x 10%

Agency commission AC

Agency commissions and annual sales bonuses may not be cumulated. 

Ads 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

Yearly turnover premium YTP

Agency commissions and annual sales bonuses may not be cumulated. 

Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG15% of net

 Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts 

Consecutive ads: from 4 pages, 25% additional discount.

Prices of specialities 2020

Print run 62 000 + 3% subsidy 

Weight Fixed insertProduct sample Bound insert1 Loose insert
Postcard3(one page unfolded) 8 700
Up to 20 g8 70014 47522 350
Up to 15 g10 12515 37523 400
16 - 25 g 13 12517 47524 825
26 - 35 g 13 12519 95027 000
36 - 50 g13 950

*up to 51 g price on demand

Formats / Weights

PlacingFixed insert Fixed insert (center of the magazine) Loose Inserts Loose Inserts (Piggyback on backside stapling)*
Minimum width 55 mm 105 mm / 115 mm 105 mm148 mm
Minimum hight 80 mm 148 mm 148 mm148 mm
Maximum width 180 mm 210 mm 195 mm210 mm
Maximum hight 210 mm 282 mm 262 mm282 mm
*Other formats on demand
Overfold on back half of sheet -10 mm -
Head trim -5 mm -
Maximum foot trim -23 mm -
Max. tolerance +/- 10 mm/axial 5° --

Advertising cover sheets

Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Partner publisher:

TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday

Advertising cover sheets:
Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date. 

Partner publisher:
TV-Star is enclosed in the St. Galler Tagblatt (8,000 copies) every Thursday

Conditions

Split placing The publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surcharge CHF 3'000.00
Minimum order 1/1-page for fixed inserts
AC 5%
External advertisements Up to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
Sample The final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery 10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

2020 Schedule

IssuePublication dateAdvertising deadline
118.12.201904.12.2019
203.01.202019.12.2019
315.01.202030.12.2019
429.01.202015.01.2020
512.02.202029.01.2020
626.02.202012.02.2020
711.03.202026.02.2020
825.03.202011.03.2020
908.04.202025.03.2020
1022.04.202008.04.2020
1106.05.202022.04.2020
1220.05.202006.05.2020
1303.06.202020.05.2020
1417.06.202003.06.2020
1501.07.202017.06.2020
1615.07.202001.07.2020
1729.07.202015.07.2020
1812.08.202029.07.2020
1926.08.202012.08.2020
2009.09.202026.08.2020
2123.09.202009.09.2020
2207.10.202023.09.2020
2321.10.202007.10.2020
2404.11.202021.10.2020
2518.11.202004.11.2020
2602.12.202018.11.2020
2716.12.202002.12.2020

Published: every 2 weeks
First day of sale: Wednesday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total133 000 2.7% 100% 100
Geschlecht
Männer62 0002.6%46.9% 94
Frauen 71 0002.9%53.1% 106
Alter
14 - 19 Jahre7 0002.0%5.1% 72
20 - 29 Jahre9 0001.3%6.9% 47
30 - 39 Jahre9 000 1.1% 6.7% 41
40 - 49 Jahre12 000 1.5% 9.1% 53
50 - 59 Jahre21 000 2.4% 15.6% 89
60++ Jahre75 000 5.7% 56.5% 209
Haushaltseinkommen in CHF
bis 3 99928 000 3.9% 21.5% 143
4 000 - 7 99958 000 3.1% 45.9% 113
8 000 ++46 000 2.0% 34.5% 75
Siedlungsart
Agglo-Haupt-/Nebenkern116 000 3.0% 87.2% 111
Ausserhalb Agglomeration17 000 1.6% 12.8% 59
Erwerbstätigkeit
Vollzeit33 000 1.6% 25.1% 59
Teilzeit23 000 2.1% 17.2% 76
Ausbildung / Lehre5 000 1.7% 3.8% 62
nicht erwerbstätig72 000 5.2% 53.8% 190
Schulbildung
obligatorisch29 000 3.6% 21.8% 131
mittel69 000 2.8% 51.8% 103
hoch35 000 2.2% 26.3% 80
Interessen sehr stark / eher stark
Kosmetik, Körperpflege, Schönheit49 000 3.3% 36.9% 117
Börse, Geldanlage, Finanzmärkte35 000 3.5% 26.4% 128
Kleider und Mode51 000 3.1% 38.1% 112
Gesundheit und Ernährung107 000 3.0% 80.5% 108
Gastronomy, food and cooking 65 000 3.1%48.6% 113

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people