TELE – Advertising where it's worthwhile.

TELE – Advertising where it's worthwhile.

The TV magazine with the largest coverage in Switzerland offers much more than the comprehensive hot-off-the-press programme section. Thrilling TV-related background stories and detailed reporting on entertainment, sports, nature, culture, music and film. TELE is the only Swiss TV magazine to include digital channels and offers daily tips and highlights with reviews.

Characteristic

Television magazine

Distribution

German-speaking part

Readership

281 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 39

Frequency

Weekly - Wednesday

Distributed circulation

100 147 copies
(Source: WEMF/SW 2019)

Reach

5.8% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

CHF 10 900

Basic rates


Advertorials


Ads in programme section – section tips

In conjunction with ad campaigns


Ads in programme section – side sections



Ads in programme section – film tips



Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero D+F, Bolero Men D+F,GlücksPost, ICON, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 0002%900 00010%2 700 00018%
100 0003%1 050 00011%3 000 00019%
200 0004%1 200 00012%3 300 00020%
300 0005%1 400 00013%3 600 00021%
400 0006%1 650 00014%3 900 00022%
500 0007%1 900 00015%4 200 00023%
600 0008%2 150 00016%4 500 00024%
750 0009%2 400 00017%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount

Agency commissions and annual sales bonuses may not be cumulated.

 

6x 2%12x 4%18x 6%24x 8%30x 10%

Agency commission AC

Agency commissions and annual sales bonuses may not be cumulated.

 

Ads15% of net
Specialities (inserts, bound inserts, etc.)5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP

 

Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG15% of net

Special discounts

50% (net / net) Charity discount for ads with charitable purposes (only for clients that are listed on the ZEWO list not final and agency commission entitled no repetition discount; not combinable with other titles).

Additional discounts

Consecutive ads: from 4 pages, 25% additional discount.

General conditionds

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black.
Chromatic colours (Pantone) on request.
All prices excluding 8% VAT. Placement guarantee: 20% of gross price.
Prices subject to change. Other special formats available on request.
Expenditure and frequency discounts cannot be combined. 5 mm trim for ads with bleed.
Text and images that should not be truncated must be 5 mm from the margin.
Ads that point to a collaboration or partnership with Beobachter are not permitted. (For example: an offer for Beobachter readers)

WeightFixed insertProduct sample Bound insert1 Loose insert
Postcard3(one page unfolded) 11 600
Up to 20 g13 50018 600
up to 15 g 19 30029 800
16 - 25 g 20 50031 200
26 - 35 g 23 30033 100
36 - 50 g26 60036 000

Formats / Weights

PlacingFixed insertFixed insert (center of the magazine)Loose InsertsLoose Inserts (Piggyback on backside stapling)*
Minimum width55 mm105 mm / 115 mm105 mm148 mm
Minimum hight80 mm148 mm148 mm148 mm
Maximum width180 mm210 mm195 mm210 mm
Maximum hight210 mm282 mm262 mm282 mm
*Other formats on demand
Overfold on back half of sheet-10 mm-
Head trim-5 mm-
Maximum foot trim-23 mm-
Maximum face trim-4 mm-
Max. tolerance+/- 10 mm/ axial 5°--

Advertising cover sheets

Cost per 1,000 copies: CHF 245 incl. postage and technical costs
Format: 210 x 282 mm (magazine format)
The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

Conditions / Technical specifications

Split placingThe publisher reserves the right to change the date of publication. Only possible for loose inserts.
Split surchargeCHF 3'000.00
Minimum order1/1-page for fixed inserts
AC5%
External advertisementsUp to 3 pages per ad invoiced at 10% of gross page price (excluding existing agreements and without AC/ATP II) 4 or more third-party ads on request. A sample must be provided to the publisher for every third-party ad.
SampleThe final approval of every job depends on the due submission of a binding sample. The sample must be approved by the publisher.
Delivery10 days before on-sale date to: Swissprinters AG, departement ZSW, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen

2020 Schedule

IssuePublication dateAdvertising deadline
203.01.202019.12.2019
308.01.202023.12.2019
415.01.202030.12.2019
522.01.202008.01.2020
629.01.202015.01.2020
705.02.202022.01.2020
812.02.202029.01.2020
919.02.202005.02.2020
1026.02.202012.02.2020
1104.03.202019.02.2020
1211.03.202026.02.2020
1318.03.202024.03.2020
1425.03.202011.03.2020
15+1601.04.202018.03.2020
1715.04.202001.04.2020
1822.04.202008.04.2020
1929.04.202015.04.2020
2006.05.202022.04.2020
2113.05.202029.04.2020
2220.05.202006.05.2020
2327.05.202013.05.2020
2403.06.202020.05.2020
2510.06.202027.05.2020
2617.06.202003.06.2020
2724.06.202010.06.2020
2801.07.202017.06.2020
2908.07.202024.06.2020
30/3115.07.202001.07.2020
3219.07.202015.07.2020
3305.08.202022.07.2020
3412.08.202029.07.2020
3519.08.202005.08.2020
3626.08.202012.08.2020
3702.09.202019.08.2020
3809.09.202026.08.2020
3916.09.202002.09.2020
4023.09.202009.09.2020
4130.09.202016.09.2020
4207.10.202023.09.2020
4314.10.202030.09.2020
4421.10.202007.10.2020
4528.10.202014.10.2020
4604.11.202021.10.2020
4711.11.202028.10.2020
4818.11.202004.11.2020
4925.11.202011.11.2020
5002.12.202018.11.2020
5109.12.202025.11.2020
52/5316.12.202002.12.2020

Published: Weekly
First day of sale: Wednesday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total281 0005.8%100% 100
Geschlecht   
Männer135 0005.6%48.2% 97
Frauen145 0006.0%51.8% 103
Alter
14 - 19 Jahre11 0003.2%4.0% 56
20 - 29 Jahre14 0001.9%4.8% 33
30 - 39 Jahre 15 0001.8%5.3% 32
40 - 49 Jahre31 0003.7%11.1% 65
50 - 59 Jahre53 0006.2%19.0% 108
60++ Jahre157 00011.9%55.9% 207
Haushaltseinkommen in CHF
bis 3 99960 0008.0%21.4% 139
4 000 - 7 999128 0006.7%45.5% 115
8 000 ++93 0004.2%33.1% 73
Siedlungsart
Agglo Hauptkern oder Agglo-Nebenkern und -Gürtel225 0005.9%80.1% 102
Ausserhalb Agglomerationen56 0005.3%19.9% 92
Erwerbstätigkeit
Vollzeit80 0003.8%28.4% 67
Teilzeit47 0004.2%16.7% 73
in Ausbildung / Lehre6 0002.0%2.2% 35
nicht erwerbstätig148 00010.7%52.7% 186
Schulbildung
obligatorisch62 0007.7%22.2% 133
mittel157 0006.4%55.8% 111
hoch62 0003.8%22.0% 66
Interessen sehr stark / eher stark
Börse, Geldanlage, Finanzmärkte 67 0006.7%23.8% 115
Unterhaltungs- und Kommunikationsgeräte136 0006.5%48.5% 112
Kosmetik, Körperpflege, Schönheit99 0006.6%35.2% 114
Autos und Motorräder64 0006.2%22.8% 107
Wohnen und Einrichten137 0006.2%48.9% 107

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people