THE SWISS CELEBRITY & FASHION MAGAZINE

THE SWISS CELEBRITY & FASHION MAGAZINE

On the market since 2006, this glossy magazine has established itself as the most popular women's magazine in Switzerland: that's Style!

Our sustained success is founded on a contemporary concept that has paved our way to the top. At Style, fashion (for women and men), beauty, living, jewellery, watches and travel are the key ingredients for an engaging read. But the stars of Switzerland and Hollywood also play a leading role. We invite the most successful celebrities from the worlds of entertainment, sport and culture to speak with us and pose for renowned photographers. Style shows how the celebrities live, what they're wearing – and how readers can make this lifestyle their own. And all this alongside products ranging from the affordable to the exquisitely exclusive. Each month, a superstar graces our cover.

Style spots the trends and keeps readers up to speed with entertaining articles. A dedicated and passionate editorial team sees to that. Issue after issue.

 

Characteristic

Women's magazine

Distribution

German-speaking part

Readership

218 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 84

Frequency

Monthly

Distributed circulation

123 413 copies
(Source: WEMF 2019)

Reach

4.5% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

4c CHF 18 200

Basic rates


Cover pages


Advertorials (delivered)

1 This position is only available with a binding booking six weeks before publication date. In case of cancellation of an order we charge 50% of the price
2 Advertorials are not eligible for turnover discounts or agency commission/YTP.

– Smaller formats on request.
– For bleed-off, trim +5 mm applies on all 4 edges
– Advertisements taking up less than 1/1 page are always placed adjacent to text.
– Text and parts which may not be trimmed must be 8 mm from the edge
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black)

Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:

– Name and logo of the carrier title and its classifieds may not be used.  
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content 
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.  
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Agency commission AC

For authorised media and avertising agencies

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net


Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/3 page portrait or landscape
Common campaign
Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher
General terms and conditions
This rate card is subject to the general terms and conditions on www.go4media.ch.

Prices of specialities 2020

Print run 98 000 copies. All rates in CHF gross plus 7.7% VAT.

Weight Fixed insertProduct sampleBound insert1 Loose insert1 Piggyback1,2
Postcard3(one page unfolded) 15 600
Up to 20 g 17 42029 770
Up to 15 g 33 51633 51638 808
16 - 25 g 35 67235 67240 866
26 - 35 g 37 92637 92643 022
36 - 50 g 40 18040 18045 276

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for insert with product sample
2 Including. technical costs (subscritpion / newsagents)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split on demand
Split surcharge5 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

5 Split surcharge is not eligible for turnover discounts, AC or YTP.

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
first page on a sheet at the headalways according to feasibility checkat certain points between 2 pagesat certain pointson back page
Size min.2 pages -2 pages 2 pages2 pages
Size max. 24 pages -48 pages format dependent32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. height252 mm 170 mm 4magazine format267 mm 4magazine format
Paper weight min. 2 pages120 gm2 -100 gm2 120 gm2 120 gm2
Paper weight min. 4–8 pages--60 gm2 80 gm2 80 gm2
Paper weight min. > 8 pages--40 gm2 50 gm2 50 gm2
Paper weight max. 2 pages300 gm2 -240 gm2 300 gm2 350 gm2
Total weight min. 2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Top edge bleed (only bound inserts) --5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/-9 mm / axial4° 9 mm / axial4° ---
Split (see smartFinishing)min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex. min. 60 000 Ex.
Layout errors 2% 2% 2% 2% 2%

4Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineThemen
320.02.202023.01.2020Fashion & Trends Spring Summer 20 (Saison Highlights)
419.03.202020.02.2020Mode & Accessoires (fu¨r jedes Budget)
523.04.202026.03.2020Body & Health (Fitness, Mind & Soul) / Home & Garden
620.05.202023.04.2020Eco-Lifestyle (Sustainable, Green, Fair), Home & Design, Summer & Bikini
7/825.06.202028.05.2020Travel / Summer Food
920.08.202023.07.2020Fashion & Trends Autumn Winter 20 (Saison Highlights)
1017.09.202020.08.2020Mode & Accessoires (fu¨r jedes Budget) / Work & Life (Vereinbarkeit, Balance, Coaching)
1115.10.202017.09.2020Home & Design (Living Trends, Service)
1219.11.202022.10.2020Weihnachten / Uhren & Schmuck / SPA-Time
1/2-2110.12.202012.11.2020Travel Escape 2021

Published: monthly
First day of sale: Thursday
Delivery of data: 20 working days before publication

Theme plan and date schedule 2020

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity

Total

218 000 4.5% 100.0% 100
Geschlecht   

Männer

49 000 2.0% 22.4% 45

Frauen

169 0006.9% 77.6% 155
Alter

14 - 19 Jahre

19 000 5.4% 8.7% 121

20 - 29 Jahre

26 0003.6% 12.0% 81

30 - 39 Jahre

35 000 4.4% 16.2% 98

40 - 49 Jahre

39 000 4.7% 18.1% 106

50 - 59 Jahre

37 000 4.3% 16.8% 96

60++ Jahre

61 000 4.7% 28.2% 104
Haushaltseinkommen in CHF

bis 3 999

35 000 4.7% 16.2% 105

4 000 - 7 999

83 000 4.3% 38.3% 97

8 000 ++

99 000 4.5% 45.6% 101
Siedlungsart

Agglo-Haupt-/Nebenkern + Gürtel

169 000 4.4% 77.7% 99

Ausserhalb Agglomeration

49 000 4.6% 22.3% 104
Erwerbstätigkeit

Vollzeit

73 000 3.5% 33.7% 79

Teilzeit

64 000 5.7% 29.3% 128

Ausbildung / Lehre

15 000 5.0% 7.0% 112

nicht erwerbstätig

66 000 4.8% 30.1% 107

Schulbildung

obligatorisch

49 000 6.1% 22.7% 136

mittel

115 000 4.7% 52.8% 105

hoch

53 000 3.3% 24.5% 74

Interessen sehr stark / eher stark

Kleider und Mode

142 000 8.4% 65.3% 187

Kosmetik, Körperpflege, Schönheit

129 000 8.6% 59.3% 192

Gastronomie, Essen, Kochen

165 000 5.4% 75.6% 121

Wohnen und Einrichten

146 000 6.5% 66.9% 146
Health and nutrition192 000 5.3% 88.3% 186

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people