A GOOD READ ON A SUNDAY

A GOOD READ ON A SUNDAY

SonntagsBlick offers entertainment on Sundays with exciting news, facts and articles from around the world – professionally edited by creative journalists in Switzerland and abroad. And all this in an appealing three-section concept: news, sport and the SonntagsBlick Magazin, reaching more than a half million readers. The stories that SonntagsBlick prints on Sunday are only published by other papers on Monday. It’s a compass. It’s life. It’s a trusted source for everyday life, politics, the economy, culture, entertainment and sport.

The handy format is also perfect for the bus, train or relaxing at home. Our creative layout sets new standards in the European media landscape.

In addition to the printed SonntagsBlick, the Blick Group also reaches people over the online portals Blick.ch and Blickamabend.ch, apps such as Blick News und Sport, BlickVR, Blick E-Paper, and social media channels such as Facebook, Twitter and Instagram. Blick round off the Blick Group portfolio.

Characteristic

Sunday newspaper

Distribution

German-speaking part

Readership

532 000 readers
German-speaking group
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 51

Frequency

Sunday, morning

Distributed circulation

148 939 copies
(Source: WEMF/SW 2018)

Reach

11.0% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

4c CHF 26 870

Basic rates News/Sport/Magazine

Alle Anzeigenformate textanschliessend platziert.

Double-page spreads News/Sport/Magazine

Bei bundüberlaufender Schrift links und rechts vom Bund 1.5 mm Abstand.

Display ads News/Sport/Magazin

Placed at the bottom of an editorial page. Surrounded on two sides by editorial copy.

Special positions/forms, News/Sport/Magazine

Prices valid from 1 January 2019 for orders from in Switzerland; all prices in CHF plus VAT.

Basic rates 2019

Rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.

Print run WeightTotal
170 000 (Subscription 105 000 Ex. / Kiosk 65 000 Ex.)8-25 g 67 830
26-50 g 77 520
51-75 g 86 360
76-100 g 96 900
101 - 120 g 108 120
121 - 150 g 121 040
151 - 175 g 135 660

Agency commission AC
Authorised media and advertising agencies:  5% of net

Fixed inserts
Have your advertising insert glued into Blick. The basic price for an insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

Third-party ads
If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

Exclusivity
If an exclusivity right is required for an insert on the date of publicaton, the insert fee will be increased by 50%.

Placement surcharge
20%

Advertorials
On request: advertorial production priced at CHF 7 500 (net/net) per page.

Technical conditions

CriterionSpecifications
Format at least A5, 4 pages, 235 x 320 mm maximum
Weightat least 8 g, 125 g maximum
Inserts weighing over 125 g on request only after clarification of the technical possibilities.
FoldsNo fanfolds or leporello folds, longer side closed.
Layout errors max. 2%
DummyThe final approval of every order depends on the timely submission of a binding sample.

Delivery

Delivery addressGuideline en demand
DeliveryOnly within the week of publication. Tuesday at the latest.
Container Loose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames.

Turnover discount 2019

Cumulated annual gross* expenditure at Blick & SonntagsBlick in CHF.
Blick.ch and BlickMobile may be taken into account by prior agreement:

 

Turnover Discount Turnover Discount Turnover Discount
30 000 2% 450 000 10% 1 500 000 17%
55 000 4% 625 000 12% 1 700 000 18%
85 000 6% 775 000 13% 1 900 000 19%
150 000 7% 950 000 14% 2 100 000 20%
250 000 8% 1 100 000 15% 2 400 000 22%
350 000 9% 1 300 000 16% --

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)


Frequency discount

SonntagsBlick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

 

3 x 2% 13 x 10% 50 x 18%
6 x 5% 26 x 13% 100 x 20%
Agency commission AC
Authorised media and advertising agencies 15% of net
Yearly turnover premium YTP
A minimum annual turnover of CHF 30 000 (without sections)15% of net

Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination
discounts, etc. No AC/YTP from 35%.

 

Education and further education12%
Political notices 15%
Culture and events30%
Advertorials 0%

2019 Schedule

Publication dateAdvertising deadline
SundayMonday, 9 a.m.

Published:weekly, Sunday
Delivery of data1): 5 working days before publication
Right to postpone:7 days

1) Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs by the Friday (9 a.m.) before the advertising deadline

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents.

Printing material b/w to 4-colour
Colours/proofsTo ensure that the ad print quality is good, we require a binding quality colour proof or press proof aligned to the printing process. A FOGRA media wedge that comprises the set CIE-L*a*b* values must be present on the proof.
Printing processNewspaper web offset
Tone valuation3–98% (0% highlight = paper white)
UCR240% (sum of C+M+Y+K)
ICC profile ISO newspaper 26v4
Data medium (Mac and Windows)
DocumentsPDF/X-3. Other documents on request.
ImagesResolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, Tiff, EPS or JPEG, no RGB, DCS or OPI images
FontsSmallest font sizes/reverse types: = 8 PT (bold, sans serif)
Colour compositionAll ads (i.e. digital data, proofs, press proofs) must be configured according to process colours (cyan, magenta, yellow, black).
Data transfer
FTP On request
Emailblick-prod@admeira.ch
ImportantPrior information to be sent to salesservices@admeira.ch specifying file name, publication, publication date, subject, contact details.

ReadersReachStructureAffinity

Total

532 000 11% 100% 100
Gender
Men296 000 12.3% 55.6% 111
Women234 000 9.7% 44.4% 89
Age

14 - 19 Years

36 000 10.2% 6.7% 93

20 - 29 Years

58 000 8% 10.9% 73

30 - 39 Years

66 000 8.4% 12.4% 76

40 - 49 Years

81 000 9.6% 15.2% 87

50 - 59 Years

106 000 12.7% 20% 115

60++ Years

188 000 14.3% 34.8% 130
Household income in CHF
Up to 3 99996 000 13% 18% 118

4 000 - 7 999

230 000 11.9% 43.3% 108

8 000 ++

206 000 9.5% 38.7% 87
Residential area
Urban / agglomeration387 000 10.2% 72.8% 93
Country145 000 13.8% 27.2% 126
Occupation
Full-time227 000 11.1% 42.8% 101
Part-time103 000 9.1% 19.3% 83
Education / apprenticeship24 000 8% 4.4% 72
Non-working178 000 13% 33.5% 118
Education
Primary/middle school126 000 15.2% 23.8% 138
Vocational school314 000 12.8% 59% 115
High school, university92 000 5.9% 17.2% 54
Strong / moderate interests
Cars and motorcycles157 000 15.3% 29.4% 139
Clothes and fashion126 000 13% 23.8% 118
Cosmetics, personal hygiene, beauty212 000 13.8% 39.9% 125

Sport

379 000 13% 71.2% 119
Communications devices226 000 13% 42.5% 118

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people

Medienradar

Affinity/Reach in %
progressive

80/11.7

100/14.7%

80/11.8%

57/8.3%

extroverted

134/19.6%

104/15.2%

81/11.8%

introverted

154/22.6%

110/16.2%

85/12.5%

130/19.1%

Reach: 14.7% *
n weighted: 981
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (base n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016

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