A GOOD READ ON A SUNDAY

A GOOD READ ON A SUNDAY

SonntagsBlick offers entertainment on Sundays with exciting news, facts and articles from around the world – professionally edited by creative journalists in Switzerland and abroad. And all this in an appealing three-section concept: news, sport and the SonntagsBlick Magazin, reaching more than a half million readers. The stories that SonntagsBlick prints on Sunday are only published by other papers on Monday. It’s a compass. It’s life. It’s a trusted source for everyday life, politics, the economy, culture, entertainment and sport.

The handy format is also perfect for the bus, train or relaxing at home. Our creative layout sets new standards in the European media landscape.

In addition to the printed SonntagsBlick, the Blick Group also reaches people over the online portals Blick.ch and Blickamabend.ch, apps such as Blick News und Sport, BlickVR, Blick E-Paper, and social media channels such as Facebook, Twitter and Instagram. Blick round off the Blick Group portfolio.

Characteristic

Sunday newspaper

Distribution

German-speaking part

Readership

548 000 readers
German-speaking group
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 49

Frequency

Sunday, morning

Distributed circulation

148 939 copies
(Source: WEMF/SW 2018)

Reach

11.4% of German-speaking group
(Source: MACH Basic 2018-2)

1/1 page, gross rate

4c CHF 26 870

Basic rates News/Sport/Magazine

Alle Anzeigenformate textanschliessend platziert.

Double-page spreads News/Sport/Magazine

Bei bundüberlaufender Schrift links und rechts vom Bund 1.5 mm Abstand.

Display ads News/Sport/Magazin

Placed at the bottom of an editorial page. Surrounded on two sides by editorial copy.

Special positions/forms, News/Sport/Magazine

Prices valid from 1 January 2019 for orders from in Switzerland; all prices in CHF plus VAT.

Basic rates 2019

Rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.

Print run WeightTotal
170 000 (Subscription 105 000 Ex. / Kiosk 65 000 Ex.)8-25 g 67 830
26-50 g 77 520
51-75 g 86 360
76-100 g 96 900
101 - 120 g 108 120
121 - 150 g 121 040
151 - 175 g 135 660

Agency commission AC
Authorised media and advertising agencies:  5% of net

Fixed inserts
Have your advertising insert glued into Blick. The basic price for an insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

Third-party ads
If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

Exclusivity
If an exclusivity right is required for an insert on the date of publicaton, the insert fee will be increased by 50%.

Placement surcharge
20%

Advertorials
On request: advertorial production priced at CHF 7 500 (net/net) per page.

Technical conditions

CriterionSpecifications
Format at least A5, 4 pages, 235 x 320 mm maximum
Weightat least 8 g, 125 g maximum
Inserts weighing over 125 g on request only after clarification of the technical possibilities.
FoldsNo fanfolds or leporello folds, longer side closed.
Layout errors max. 2%
DummyThe final approval of every order depends on the timely submission of a binding sample.

Delivery

Delivery addressDZB Druckzentrum Bern AG, Warenumschlag Spedition, Zentweg 7, CH 3006 Bern, tel. +41 (0)79 286 44 53, fax +41 (0)31 349 41 45.
DeliveryOnly within the week of publication. Tuesday at the latest.
Container Loose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames.

Turnover discount 2019

Cumulated annual gross* expenditure at Blick & SonntagsBlick in CHF.
Blick.ch and BlickMobile may be taken into account by prior agreement:

 

Turnover Discount Turnover Discount Turnover Discount
30 000 2% 450 000 10% 1 500 000 17%
55 000 4% 625 000 12% 1 700 000 18%
85 000 6% 775 000 13% 1 900 000 19%
150 000 7% 950 000 14% 2 100 000 20%
250 000 8% 1 100 000 15% 2 400 000 22%
350 000 9% 1 300 000 16% --

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

 Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)


Frequency discount

SonntagsBlick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

 

3 x 2% 13 x 10% 50 x 18%
6 x 5% 26 x 13% 100 x 20%
Agency commission AC
Authorised media and advertising agencies 15% of net
Yearly turnover premium YTP
A minimum annual turnover of CHF 30 000 (without sections)15% of net

Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination
discounts, etc. No AC/YTP from 35%.

 

Education and further education12%
Political notices 15%
Culture and events30%
Advertorials 0%

2019 Schedule

Publication dateAdvertising deadline
SundayMonday, 9 a.m.

Published:weekly, Sunday
Delivery of data1): 5 working days before publication
Right to postpone:7 days

1) Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs by the Friday (9 a.m.) before the advertising deadline

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents.

Printing material b/w to 4-colour
Colours/proofsTo ensure that the ad print quality is good, we require a binding quality colour proof or press proof aligned to the printing process. A FOGRA media wedge that comprises the set CIE-L*a*b* values must be present on the proof.
Printing processNewspaper web offset
Tone valuation3–98% (0% highlight = paper white)
UCR240% (sum of C+M+Y+K)
ICC profile ISO newspaper 26v4
Data medium (Mac and Windows)
DocumentsPDF/X-3. Other documents on request.
ImagesResolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, Tiff, EPS or JPEG, no RGB, DCS or OPI images
FontsSmallest font sizes/reverse types: = 8 PT (bold, sans serif)
Colour compositionAll ads (i.e. digital data, proofs, press proofs) must be configured according to process colours (cyan, magenta, yellow, black).
Data transfer
FTP On request
Emailblick-prod@admeira.ch
ImportantPrior information to be sent to salesservices@admeira.ch specifying file name, publication, publication date, subject, contact details.

ReadersReachStructureAffinity

Total

548 000 11.8% 100% 100
Gender
Men314 000 13.1% 57.2% 115
Women234 000 9.7% 42.8% 85
Age

14 - 19 Years

40 000 11.4% 7.4% 100

20 - 29 Years

61 000 8.4% 11.1% 74

30 - 39 Years

72 000 9.2% 13.1% 81

40 - 49 Years

81 000 9.4% 14.8% 83

50 - 59 Years

105 000 12.8% 19.2% 113

60++ Years

188 000 14.9% 34.4% 130
Household income in CHF
Up to 3 99997 000 13.2% 17.7% 116

4 000 - 7 999

233 000 12.1% 42.5% 106

8 000 ++

218 000 10.1% 39.8% 89
Residential area
Urban / agglomeration405 000 10.7% 73.8% 94
Country144 000 13.8% 26.2% 121
Occupation
Full-time240 000 11.8% 43.8% 103
Part-time104 000 9.3% 19.0% 81
Education / apprenticeship25 000 8.7% 4.7% 76
Non-working178 000 13.2% 32.5% 116
Education
Primary/middle school130 000 15.4% 23.6% 135
Vocational school336 000 13.7% 59.2% 115
High school, university94 000 6.3% 17.1% 55
Strong / moderate interests
Cars and motorcycles177 000 15.9% 30.6% 140
Clothes and fashion133 000 13.5% 24.2% 119
Cosmetics, personal hygiene, beauty221 000 14.1% 40.4% 123

Sport

396 000 13.7% 72.2% 121
Communications devices233 000 13.2% 42.4% 116

Source: MACH Basic 2017-2 / Basis: German-speaking group, 4 761 000 people

Medienradar

Affinity/Reach in %
progressive

80/11.7

100/14.7%

80/11.8%

57/8.3%

extroverted

134/19.6%

104/15.2%

81/11.8%

introverted

154/22.6%

110/16.2%

85/12.5%

130/19.1%

Reach: 14.7% *
n weighted: 981
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (base n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016

Name Topic Publication date Closing date PDF
Automobilsalon Cars/Motorcycles 03.03.2019 13.02.2019
Reisen 1 Travel 10.03.2019 01.03.2019 PDF
Ostern 07.04.2019 20.03.2019
Reisen 2 Travel 08.09.2019 28.08.2019 PDF
Reisen 3 Travel 08.12.2019 20.11.2019 PDF