SCHWEIZER ILLUSTRIERTE - A TRUE PIECE OF SWITZERLAND

SCHWEIZER ILLUSTRIERTE - A TRUE PIECE OF SWITZERLAND

Roger Federer's family life or Federal Councillor Sommaruga's love life: If you want to read about anyone who is anyone in Switzerland, you go for Schweizer Illustrierte. Because we show people just as they really are.

Railway supremo Monika Ribar or dialect author Pedro Lenz: anyone who has something worthwhile to say in Switzerland speaks to Schweizer Illustrierte. Because we let people put their message across and don't interrupt.

Whether it's the horrific murders in Rupperswil or the modern-day scourge, dementia. If something is troubling the Swiss, Schweizer Illustrierte will get to the heart of the matter. Because our reporters go where the action is.

Switzerland is beautiful. Let's not do it down! Our panorama photos are ten times bigger than any smartphone. Because we have the best photographers and the best format for exclusive pictures. 

Schweizer Illustrierte is a true piece of Switzerland and has a long tradition. We're proud of that. No matter who they are: for over 100 years we've been depicting exceptional people as ordinary and ordinary people as exceptional. We present Switzerland's best in Switzerland's best format. The weekend starts on Friday – with the new Schweizer Illustrierte.

Characteristic

Illustrated, consumer

Distribution

German-speaking part

Readership

524 000 readers
German-speaking part
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 50

Frequency

Weekly - Friday

Distributed circulation

145 747 copies
(Source: WEMF/SW 2018)

Reach

10.8% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate, incl. iPad

4c CHF 26 310

Basic rates


Cover pages


Advertorials (delivered)

1Always placed adjacent to text.
2Advertorials are not eligible for volume discounts, agency commission or YTP.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2018; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 


Agency commission AC

Authorised media and advertising agencies

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net


Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG

15% of net

Specialities (inserts, bound inserts, etc.)

5% of net

Ad placement guarantee
1/2 page and larger

10% of gross rate

Smaller than 1/2 page

20% of gross rate

Minimum format

1/4 page portrait or landscape

Common campaign
Per third-party ad

30% of the gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

General terms and conditions
This rate card is subject to the general terms and conditions on www.go4media.ch.

Prices of specialities 2019

Print run 160 000 copies (subscriptions 128 000 / newsagents 32 000). All rates in CHF gross plus 7.7% VAT.

 

Weight Fixed insertProduct sampleBound insert1Loose insert1 Piggyback1,2

Postcard3 (one page unfolded)

20'320 ----
up to 20 g 22'720 36'160 ---
up to 15 g --58 08058 08070 720
16 - 25 g --61 76061 76074 400
26 - 35 g --65 92065 92078 400
36 - 50 g --69 92069 92082 560

Heavier specialities upon request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for insert with product sample
2 Including technical costs (subscription CHF 59 / 1 000 copies, newsagents CHF 85 / 1 000 copies)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm


Formats / Weights

PlacementFixed insertProduct sample Bound insert Loose insertPiggyback
Volume min.60 000 copies60 000 copies135 000 copies (subscription)60 000 copies60 000 copies
Size min.2 pages-4 pages 2 pages2 pages
Size max.24 pages-32 pages32 pages64 pages
Thickness max.2 mm 2 mm 2 mm 2 mm 3 mm
Format min. width60 mm 65 mm 4105/115 mm 105 mm 148 mm
Format min. height80 mm 84 mm 4148 mm 148 mm 210 mm
Format max. width175 mm 110 mm 4Magazine format 195 mm 4Magazine format
Format max. height210 mm 170 mm 4Magazine format262 mm 4Magazine format
Paper weight min. 2 pages120 gm2 --115 gm2 115 gm2
Paper weight min. 4–8 pages80 gm2 -90 gm2 80 gm2 80 gm2
Paper weight min. > 8 pages50 gm2 -54 gm2 50 gm2 50 gm2
Paper weight max. 4 pages300 gm2 -300 gm2 300 gm2 300 gm2
Total weight min. 2 g 2 g 3 g 2 g 4 g
Total weight max.20 g 20 g 49 g 49 g 99 g
Overfold on back half of sheet--10 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/- 9 mm / axial 4° 9 mm / axial 5° ---
Split options see smartFinishingnewsagents/subscriptionnewsagents/subscription---
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.


smartFinishing

AdvertisementFixed insertBound insertLoose insertPiggyback
Split min. 60 000 copies5 -YesYesYesYes
Customisation CHF / 1 000 copies49.- 49.- 49.- NoNo
Split surcharge6 3 000.- 3 000.- 3 000.- 3 000.- 3 000.-

5 Cycle/newsagents/subscription (post code)
6 Split surcharge is not eligible for turnover discounts, AC or YTP.


Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
104.01.1914.12.182705.07.1921.06.19
211.01.1928.12.182812.07.1928.06.19
318.01.1904.01.192919.07.1905.07.19
425.01.1911.01.193026.07.1912.07.19
501.02.1918.01.193102.08.1919.07.19
608.02.1925.01.193209.08.1926.07.19
715.02.1901.02.193316.08.1902.08.19
822.02.1908.02.193423.08.1909.08.19
901.03.1915.02.193530.08.1916.08.19
1008.03.1922.02.193606.09.1923.08.19
1115.03.1901.03.193713.09.1930.08.19
1222.03.1908.03.193820.09.1906.09.19
1329.03.1915.03.193927.09.1913.09.19
1405.04.1922.03.194004.10.1920.09.19
1512.04.1929.03.194111.10.1927.09.19
1619.04.1905.04.194218.10.1904.10.19
1726.04.1912.04.194325.10.1911.10.19
1803.05.1918.04.194401.11.1918.10.19
1910.05.1926.04.194508.11.1925.10.19
2017.05.1903.05.194615.11.1901.11.19
2124.05.1910.05.194722.11.1908.11.19
2231.05.1917.05.194829.11.1915.11.19
2307.06.1924.05.194906.12.1922.11.19
2414.06.1931.05.195013.12.1929.11.19
2521.06.1907.06.195120.12.1906.12.19
2628.06.1914.06.195227.12.1913.12.19

Published: Weekly
First day of sale: Friday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total524 000 10.8% 100% 100
Gender
Men202 0008.4% 38.6% 77
Women322 000 13.3% 61.4% 122
Age
14 - 19 Years27 0007.7% 5.2% 71
20 - 29 Years39 0005.5%7.5% 51
30 - 39 Years64 0008.1%12.2% 74
40 - 49 Years93 00011%17.7% 102
50 - 59 Years95 00011.3%18.1% 104
60++ Years206 00015.9%39.3% 147
Household income in CHF
Up to 3 99991 000 12.3% 17.4% 114
4 000 - 7 999 228 00011.7%43.4% 108
8 000 ++206 0009.5% 39.2% 88
Residential area
Urban / agglomeration391 000 10.3% 74.5% 95
Country134 000 12.8% 25.5% 118
Occupation
Full-time166 000 8.1% 31.6% 75
Part-time132 00011.8%25.2% 109
Education / apprenticeship20 0006.9%3.9% 63
Non-working206 00015.0%39.3% 139
Education
Primary/middle school103 000 12.4% 19.6% 114
Vocational school306 000 12.5%58.4% 115
High school, university115 0007.4%22.0% 68
Strong / moderate interests
Cosmetics, personal hygiene, beauty219 000 14.2% 41.8% 131
Clothes and fashion238 000 15.1% 45.4% 126
Living and furnishing290 000 13.0% 55.3% 120
Sport400 000 12.1% 76.3% 112
Health and Nutrition432 000 11.9% 82.4% 110

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people

Affinity/Reach in %
progressive

69/10.6%

100/15.3%

92/14.0%

61/9.3%

extroverted

117/17.9%

98/14.9%

80/12.3%

introverted

142/21.6%

117/17.9%

103/15.7%

137/20.9%

Reach: 15.3% * *
n weighted: 1020
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (basis n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016

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