ROMANDIE MAX
L'illustré, TV8 and Le Temps are our flagships in French-speaking Switzerland. With all three together, you'll reach 30.8% of the population of western Switzerland. Romandie MAX can also be mixed in different variations. We have four versions for different target groups. An ideal mix for maximum reach in western Switzerland
- Facts & Figures
- Advertising rates 2019
- Conditions
- Discounts
- Additional conditions
- Extra costs
- Dates / Dimensions
- Technical specifications
- Media data
Combination
French-speaking part
494 000 readers
(Source: MACH Basic 2018-2)
4c gross rate CHF 81
30.8% of French-speaking group
(Source: MACH Basic 2018-2)
CHF 36 400.- 17.5% discount 30 030.–
Basic rates
| Publications included | Formats | Gross price in CHF 1/1 page | Your discount 1/1 page | Bruttopreis CHF (new) | |
|---|---|---|---|---|---|
| Romandie MAX | L'illustré, TV8 + Le Temps | 1/1 Seite Juniorpage (Le Temps) | 36 400 | -6 370 / 17.5% | 30 030 |
| Romandie MAX | L'illustré + TV8 + T Magazine | 1/1 Seite | 41 000 | -7 175 / 17.5% | 33 825 |
| Romandie MAX Family | L'illustré + TV8 | 1/1 Seite | 26 500 | -3 498 / 13.2% | 23 002 |
| Romandie MAX Consumer | L'illustré + Le Temps | 1/1 Seite Juniorpage (Le Temps) | 28 600 | -4 633 / 16.2% | 23 967 |
| Romandie MAX Consumer | L'illustré + T Magazine | 1/1 Seite | 33 200 | -5 378 / 16.2% | 27 822 |
Conditions
| Combinations only possible fordouble, full or half-page adverts |
| Adverts inside the magazines |
| Same format for all publications |
| Same theme for all publications |
| All orders placed simultaneously for all publications |
| Cannot be added to other combinations |
| If a publication is cancelled, the unit prices will be charged (including for adverts that have already been published). |
Turnover
The turnover discounts of the selected publications apply.
Specialities
On request
Agency commission AC
| For authorised media and advertising agencies | 15% of net |
| Le Temps | 5% of net |
| Specialities (inserts, bound inserts, etc.) | 5% of net |
Yearly turnover premium YTP
| Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG | 15% of net |
| Specialities (inserts, bound inserts, etc.) | 5% of net |
Romandie MAX
- Two or three publications (L’Hebdo, L’illustré, TV8, Le Temps) must be selected.
- The adverts must appear in the same year.
Ad placement guarantee
10% of gross price
Common campaign
For each third-party ad, 30% of the gross rate of a full-page ad. Without turnover discount, AC or YTP. Template must be submitted to the publisher.
Terms and conditions
The general terms and conditions apply.
First day of sale
| L’illustre | weekly | Wednesday |
| TV8 | weekly | Wednesday |
| Le Temps | weekly | Thursday |
| T Magazine | 20 issues | Saturday |
| Deadline | Monday of previous week/TMag 4 weeks before publication date | - |
Technical details
| Printed material | PDF, incl. font style + binding colour proofs, ready for plate making |
| Printing process | Offset printing |
Romandie MAX | |
|---|---|
Romandie MAX | French-speaking Switzerland |
| Net readers | 494 000 |
| Reach | 30.8% |
| Contacts | 586 000 |
Romandie MAX Family | |
Romandie MAX Family | French-speaking Switzerland |
| Net readers | 421 000 |
| Reach | 26.2% |
| Contacts | 478 000 |
Romandie MAX Family | |
Romandie MAX Family | French-speaking Switzerland |
| Net readers | 368 000 |
| Reach | 23.0% |
| Contacts | 390 000 |
Source: MACH Basic 2018-2, French-speaking group: 1 604 000 People