THE MAGAZINE OF FRENCH-SPEAKING SWITZERLAND

THE MAGAZINE OF FRENCH-SPEAKING SWITZERLAND

L'illustré has its finger on the pulse of the age and is a long-standing presence in western Swiss society. L'illustré is more than just a typical weekly magazine. It's a part of a family that informs, provides practical advice and lets its readers have their say – for 96 years and counting. Thanks to the new layout launched one year ago, the loyalty of western Swiss readers has been assured.

L'illustré provides a refreshing, surprising and informative look at the world and current events alongside celebrity portraits presented every Wednesday. L'illustré is a magazine committed to providing its readers with exciting, informative and entertaining fare.

The magazine impresses readers with an endless series of amazing encounters. Every issue presents an extraordinary photo shoot featuring Swiss celebrities as you've never seen them before. And every Wednesday brings an intimate interview. While politicians, entrepreneurs and athletes almost always talk exclusively about their jobs, L'illustré gets them to open up and show their personal side over the course of in-depth interviews. In regular interviews on current events, L'illustré also provides readers with differentiated and objective perspectives on current affairs as well as investigative reporting on less well-known issues and explanations of surprising images.

L'illustré also deals with the current issues that society is talking about. Each issue takes up a fascinating societal phenomenon and discusses it in detail. But L'illustré has much more to offer! A weekly guide addresses a wide range of subjects, including advice from health experts and psychologists, hiking and excursion destinations for the weekend, and creative lifestyle and beauty tips.

We want to show that it's possible to re-invent reading pleasure. And do that with every single issue of our magazine, which will celebrate its 100-year anniversary in 2021.

Characteristic

Illustrated, consumer magazine

Distribution

French-speaking part

Readership

264 000 readers
French-speaking group
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 71

Frequency

Weekly – Wednesday

Distributed circulation

61 751 copies
(Source: WEMF/SW 2018)

Reach

16.2% of French-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate, incl. iPad

4c CHF 18 700

Basic rates

Cover pages

Advertorials (delivered)

1Advertorials are not eligible for turnover discount or agency commission/YTP.

– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– Pages with adverts that are smaller than 1/2 page can be filled.
– Colours: the colour is included in the gross prices.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero ,GlücksPost,L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscount TurnoverDiscount TurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --
Agency commission AC
For authorised media and advertising agencies 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net
Yearly turnover premium YTP
Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 

 

Extra costs

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/4 page portrait or landscape
Common campaign
Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

General terms and conditions

This rate card is subject to the general terms and conditions.

Prices of specialities

Print run 70 000 copies (subscriptions 53 000 / newsagents 17 000). All rates in CHF gross plus 7.7% VAT.

WeightFixed insert Product sample Bound insert1 Loose insert1 Piggyback1,2
Postcards3 (one page unfolded) 8 400
up to 20 g 10 36016 030
up to 15 g 17 85018 90021 700
16 - 25 g 19 67020 930 23 660
26 - 35 g 21 70022 96025 760
36 - 50 g 24 99026 46029 260

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.
1 30% surcharge for inserts with product sample
2 Including technical costs (subscription / newsagents)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm


Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insert Piggyback
Size min.2 pages-4 pages2 pages2 pages
Size max.24 pages-32 pages 32 pages64 pages
Thickness max.2 mm 2 mm 2 mm 2 mm 3 mm
Format min. width60 mm 65 mm 4105/115 mm 105 mm 148 mm
Format min. height80 mm 84 mm 4148mm 148 mm 210 mm
Format max. width175 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. height210 gm2 170 mm 4magazine format262 mm 4magazine format
Paper weight min. 2 pages120 gm2--115 gm2115 gm2
Paper weight min. 4–8 pages80 gm2-90 gm280 gm280 gm2
Paper weight min. > 8 pages50 gm2-54 gm250 gm250 gm2
Paper weight max. 4 pages300 gm2-300 gm2 300 gm2300 gm2
Total weight min.2 g 2 g 3 g 2 g 4 g
Total weight max. 20 g 20 g 49 g 49 g 99 g
Overfold on back half of sheet--10 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/-9mm / axial 4° 9mm / axial 5° ---
Split options see smartFinishingnewsagents/ subscriptionnewsagents/ subscription---
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must be clarified in advance.

– Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a full page and are not eligible for turnover discounts, AC or YTP.
– Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agencies consulting commission
5% / ASB I 5%.
– Specialities are eligible for turnover discounts.


smartFinishing

AdvertisementFixed insert Bound insertLoose insertPiggyback
Split min. 15 000 copies5 -yesyes yesyes
Customisation CHF / 1 000 copies49.– 49.– 49.– no no
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

5 Cycle/newsagents/subscription (post code)
6 Split surcharge is not eligible for turnover discounts, AC or YTP.


Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for delivery Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
102.01.1910.12.182703.07.1924.06.19
209.01.1920.12.182810.07.1901.07.19
316.01.1907.01.192917.07.1908.07.19
423.01.1914.01.193024.07.1915.07.19
530.01.1921.01.193131.07.1922.07.19
606.02.1928.01.193207.08.1929.07.19
713.02.1904.02.193314.08.1905.08.19
820.02.1911.02.193421.08.1912.08.19
927.02.1918.02.193528.08.1919.08.19
1006.03.1925.02.193604.09.1926.08.19
1113.03.1904.03.193711.09.1902.09.19
1220.03.1911.03.193818.09.1909.09.19
1327.03.1918.03.193925.09.1916.09.19
1403.04.1925.03.194002.10.1923.09.19
1510.04.1901.04.194109.10.1930.09.19
1617.04.1908.04.194216.10.1907.10.19
1724.04.1915.04.194323.10.1914.10.19
1801.05.1922.04.194430.10.1921.10.19
1908.05.1929.04.194506.11.1928.10.19
2015.05.1906.05.194613.11.1904.11.19
2122.05.1913.05.194720.11.1911.11.19
2229.05.1920.05.194827.11.1918.11.19
2305.06.1927.05.194904.12.1925.11.19
2412.06.1903.06.195011.12.1902.12.19
2519.06.1910.06.195118.12.1909.12.19
2626.06.1917.06.1952/0124.12.1916.12.19

Published: Weekly
First day of sale: Wednesday
Delivery of data: 5 working days before publication

Technical specifications

Formats
Magazine format width x height210 x 282 mm
Printing processWeb offset
Data transfer as PDF
All data for French-speaking Ringier titles must be sent to Lausanne. Please contact us before sending any material. Phone +41 21 331 71 91 or email prepresse@ringier.ch. Please provide a subject copy stating the title and publication date.
ftp.ringier.chFor a new folder please contact Prépresse Lausanne, tel. +41 21 331 71 91
Emailprepresse@ringier.ch
Postal address Ringier, Prèpresse Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne
Data medium (Mac and Windows)
Storage mediaCD-ROM or DVD
Also to be suppliedBinding paper copies, proofs, title and publication dates
Any additional costs from delivery of non-conforming material will be invoiced. To ensure optimum reproduction of the advertisement, we require timely delivery of a contract quality proof in accordance with ISO coated standard with media wedge appropriate to the relevant paper. If no quality proof is supplied, no liability can be accepted.
Contact technical conditions
Ringier Romandie, Prèpresse Annonces, Denis Jacque´rioz, tel. +41 21 331 71 92, email prepresse@ringier.ch Advertising coordination / Prèpresse: Lise Schaeffler, tel. +41 21 331 71 91

ReadersReachStructureAffinity

Total

264 000 16.2% 100% 100
Gender
Men107 000 13.5% 40.5% 83
Women157 000 18.9% 59.5% 116
Age

14 - 19 Years

14 000 10.2% 5.3% 63

20 - 29 Years

21 000 8.4% 8.1% 52

30 - 39 Years

27 000 10% 10.1% 62

40 - 49 Years

39 000 13.8% 14.9% 85

50 - 59 Years

54 000 20.2% 20.6% 124

60++ Years

108 000 26.2% 41.1% 161
Household income in CHF
Up to 3 99959 000 19.2% 22.5% 118

4 000 - 7 999

113 000 16.8% 42.9% 103

8 000 ++

92 000 14.3% 34.7% 88
Residential area
Urban / agglomeration213 000 15.6% 80.7% 96
Country51 000 19.5% 19.3% 120
Occupation
Full-time82 000 12.5% 31.0% 77
Part-time54 000 17.5% 20.5% 108
Education / apprenticeship16 000 10.4% 6.1% 64
Non-working112 000 22.1% 42.5% 136
Education
Primary/middle school76 000 18.8% 28.9% 116
Vocational school117 000 17.7% 44.3% 109
High school, university71 000 12.6% 26.9% 78
Strong / moderate interests
Cosmetics, personal hygiene, beauty89 000 20.2% 33.6% 125
Living and furnishing132 000 19.1% 49.9% 118
Clothes and fashion106 000 18.7% 40.2% 115
Gastronomy, food, cooking194 000 18.3% 73.6% 113
Health and nutrition216 000 18.4% 16% 113

Source: MACH Basic 2019-1 / Basis: French-speaking group, 1 627 000 people

Medienradar

Affinity/Reach in %
progressive

80/16.8%

92/19.3%

80/16.7%

64/13.3%

extroverted

112/23.4%

97/20.2%

92/19.3%

introverted

123/25.6%

104/21.7%

96/19.9%

131/27.3%

Reach: 20.9% * *
n weighted: 455
*%-basic universe
conservative

Data set: MACH Radar
Audience: French-speaking group (basis n = 2 189)
Target group filter: none
WEMF/REMP © MACH Radar

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Golf 2 Sport 11.09.2019 28.08.2019
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