THE MAGAZINE OF FRENCH-SPEAKING SWITZERLAND

THE MAGAZINE OF FRENCH-SPEAKING SWITZERLAND

L'illustré has its finger on the pulse of the age and is a long-standing presence in western Swiss society. L'illustré is more than just a typical weekly magazine. It's a part of a family that informs, provides practical advice and lets its readers have their say – for 96 years and counting. Thanks to the new layout launched one year ago, the loyalty of western Swiss readers has been assured.

L'illustré provides a refreshing, surprising and informative look at the world and current events alongside celebrity portraits presented every Wednesday. L'illustré is a magazine committed to providing its readers with exciting, informative and entertaining fare.

The magazine impresses readers with an endless series of amazing encounters. Every issue presents an extraordinary photo shoot featuring Swiss celebrities as you've never seen them before. And every Wednesday brings an intimate interview. While politicians, entrepreneurs and athletes almost always talk exclusively about their jobs, L'illustré gets them to open up and show their personal side over the course of in-depth interviews. In regular interviews on current events, L'illustré also provides readers with differentiated and objective perspectives on current affairs as well as investigative reporting on less well-known issues and explanations of surprising images.

L'illustré also deals with the current issues that society is talking about. Each issue takes up a fascinating societal phenomenon and discusses it in detail. But L'illustré has much more to offer! A weekly guide addresses a wide range of subjects, including advice from health experts and psychologists, hiking and excursion destinations for the weekend, and creative lifestyle and beauty tips.

We want to show that it's possible to re-invent reading pleasure. And do that with every single issue of our magazine, which will celebrate its 100-year anniversary in 2021.

Characteristic

Illustrated, consumer magazine

Distribution

French-speaking part

Readership

280 000 readers
French-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 67

Frequency

Weekly – Wednesday

Distributed circulation

57 945 copies
(Source: WEMF 2019)

Reach

17.0% of French-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate, incl. iPad

4c CHF 18 700

Basic rates

Cover pages

Advertorials (delivered)

1Advertorials are not eligible for turnover discount or agency commission/YTP.

– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– Pages with adverts that are smaller than 1/2 page can be filled.
– Colours: the colour is included in the gross prices.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero ,GlücksPost,L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscount TurnoverDiscount TurnoverDiscount
60 000 2% 900 000 10% 2 700 000 18%
100 000 3% 1 050 000 11% 3 000 000 19%
200 000 4% 1 200 000 12% 3 300 000 20%
300 000 5% 1 400 000 13% 3 600 000 21%
400 000 6% 1 650 000 14% 3 900 000 22%
500 000 7% 1 900 000 15% 4 200 000 23%
600 000 8% 2 150 000 16% 4 500 000 24%
750 000 9% 2 400 000 17% --
Agency commission AC
For authorised media and advertising agencies 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net
Yearly turnover premium YTP
Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 

 

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Extra costs

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/4 page portrait or landscape
Common campaign
Per third-party ad30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher

General terms and conditions

This rate card is subject to the general terms and conditions.

Prices of specialities 2020

Print run 62 000 copies (subscriptions 49 000 / newsagents 13 000). All rates in CHF gross plus 7.7% VAT.

WeightFixed insert Product sample Bound insert1 Loose insert1 Piggyback1,2
Postcards3 (one page unfolded) 7 440
up to 20 g 9 17614 198
up to 15 g 15 81016 74019 220
16 - 25 g 17 42218 53820 956
26 - 35 g 19 22020 33622 816
36 - 50 g 22 13423 43625 916

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.
1 30% surcharge for inserts with product sample
2 Including technical costs (subscription / newsagents)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm


smartFinishing

AdvertisementFixed insert Bound insertLoose insertPiggyback
Split min. 15 000 copies5 -yesyes yesyes
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

5 Cycle/newsagents/subscription (post code)
6 Split surcharge is not eligible for turnover discounts, AC or YTP.


Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insert Piggyback
Size min.2 pages-4 pages2 pages2 pages
Size max.24 pages-32 pages 32 pages64 pages
Thickness max.2 mm 2 mm 2 mm 2 mm 3 mm
Format min. width60 mm 65 mm 4105/115 mm 105 mm 148 mm
Format min. height80 mm 84 mm 4148mm 148 mm 210 mm
Format max. width175 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. height210 gm2 170 mm 4magazine format262 mm 4magazine format
Paper weight min. 2 pages120 gm2--115 gm2115 gm2
Paper weight min. 4–8 pages80 gm2-90 gm280 gm280 gm2
Paper weight min. > 8 pages50 gm2-54 gm250 gm250 gm2
Paper weight max. 4 pages300 gm2-300 gm2 300 gm2300 gm2
Total weight min.2 g 2 g 3 g 2 g 4 g
Total weight max. 20 g 20 g 49 g 49 g 99 g
Overfold on back half of sheet--10 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max allowances +/-9mm / axial 4° 9mm / axial 5° ---
Split options see smartFinishingnewsagents/ subscriptionnewsagents/ subscription---
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must be clarified in advance.

– Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a full page and are not eligible for turnover discounts, AC or YTP.
– Split: possible (postcode; WEMF zone/subscription). Insert with speciality (sample/CD/...) + 30%. Media/advertising agencies consulting commission
5% / ASB I 5%.
– Specialities are eligible for turnover discounts.


Technical details

EquipmentMulti-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for delivery Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
1keine Ausgabe in KW 1keine Ausgabe in KW 12701.07.202022.06.2020
208.01.202020.12.20192808.07.202029.06.2020
315.01.202006.01.20202915.07.202006.07.2020
422.01.202013.01.20203022.07.202013.07.2020
529.01.202020.01.20203129.07.202020.07.2020
605.02.202027.01.20203205.08.202027.07.2020
712.02.202003.02.20203312.08.202003.08.2020
819.02.202010.02.20203419.08.202010.08.2020
926.02.202017.02.20203526.08.202017.08.2020
1004.03.202024.02.20203602.09.202024.08.2020
1111.03.202002.03.20203709.09.202031.08.2020
1218.03.202009.03.20203816.09.202007.09.2020
1325.03.202016.03.20203923.09.202014.09.2020
1401.04.202023.03.20204030.09.202021.09.2020
1508.04.202030.03.20204107.10.202028.09.2020
1615.04.202003.04.20204214.10.202005.10.2020
1722.04.202014.04.20204321.10.202012.10.2020
1829.04.202020.04.20204428.10.202019.10.2020
1906.05.202027.04.20204504.11.202026.10.2020
2013.05.202004.05.20204611.11.202002.11.2020
2120.05.202011.05.20204718.11.202009.11.2020
2227.05.202018.05.20204825.11.202016.11.2020
2303.06.202025.05.20204902.12.202023.11.2020
2410.06.202002.06.20205009.12.202030.11.2020
2517.06.202008.06.20205116.12.202007.12.2020
2624.06.202015.06.202052/5323.12.202014.12.2020

Published: Weekly
First day of sale: Wednesday
Delivery of data: 7 working days before publication

Name Topic Publication date Closing date PDF
Auto Frühling Cars/Motorcycles 13.05.2020 22.04.2020
Green 1 Sustainability 20.05.2020 29.04.2020
Sport 2 Sport 03.06.2020 13.05.2020
Auto Frühling Cars/Motorcycles 17.06.2020 20.05.2020
Garden Party Food/Gastonomy 29.07.2020 08.07.2020
Sport 3 Sport 29.07.2020 20.07.2020
Schweiz 2020 Travel 29.07.2020 10.07.2020
Schulanfang Family 12.08.2020 24.07.2020
Baloise 23.09.2020 14.09.2020
al dente 2 Food/Gastonomy 30.09.2020 09.09.2020
Sport 4 Sport 07.10.2020 28.09.2020
Auto Herbst Cars/Motorcycles 14.10.2020 05.10.2020
Green 2 Sustainability 21.10.2020 30.09.2020
Valais Travel 11.11.2020 28.10.2020
Ski Sport 18.11.2020 21.10.2020

Technical specifications

Druckmaterial
ColorsUm eine optimale Wiedergabe der Anzeige zu gewährleisten, benötigt die Druckerei termingerecht ein verbindliches Qualiproof nach Iso Coated Standard. Auf dem Proof muss ein Fogra-Medienkeil sein. Liegt kein Farbproof als Referenz vor, wird Ihr Auftrag nach unserem PSO-Standard gedruckt
Printing processWeb offset
UCR 300% (Summe C+M+Y+K)
ICC-ProfilISO Coated_V2_300_eci
Datenaufbereitung
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DokumentePDF/X-3. Andere Dokumente auf Anfrage
Images Auflösung: Bitmap 845 dpi, Graustufen und mehrfarbig 300 dpi. Format: PDF, keine RGB-, DCS- oder OPI-Bilder
FarbaufbauCD-ROM or DVD
Panorama SeitenBei 2/1 Seiten mit überlaufendem Text unbedingt Bundkompensation beachten oder Rücksprache mit Admeira nehmen.
Datenübermittlung
E-Mailprepresse@ringier.ch
Technische AuskünfteRingier, Prepresse Annonces, Denis Jacquérioz, Tel. +41 58 269 28 95 / Lise Schaeffler, Tel. +41 58 269 28 91
Postadresse Ringier, Prèpresse Annonces, Pont Bessières 3, CP 7289, CH-1002 Lausanne
Technische Daten
Heftformat210 x 282 mm
Randangeschnittene Inserate+5 mm Beschnitt auf allen Seiten. Texte und Bildteile, die nicht angeschnitten werden dürfen, müssen 5 mm vom Heftrand entfernt sein.

ReadersReachStructureAffinity

Total

280 000 17.0% 100% 100
Geschlecht   

Männer

121 000 15.0% 43.2% 88

Frauen

159 000 18.9% 56.8% 111
Alter

14 - 19 Jahre

15 000 11.2% 5.4% 66

20 - 29 Jahre

23 000 9.0% 8.3% 53

30 - 39 Jahre

27 000 10.0% 9.6% 59

40 - 49 Jahre

44 000 15.5% 15.8% 91

50 - 59 Jahre

58 000 21.2% 20.8% 125

60++ Jahre

112 000 26.6% 40.0% 156
Haushaltseinkommen in CHF

bis 3 999

67 000 21.3% 23.9% 125

4 000 - 7 999

116 000 17.1% 41.4% 100

8 000 ++

97 000 14.9% 34.7% 86
Siedlungsart

Agglo-Haupt-/Nebenkern + Gürtel

227 000 16.5% 81.1% 97

Ausserhalb Agglomerationen

53 000 19.9% 18.9% 117
Erwerbstätigkeit

Vollzeit

89 000 13.8% 31.9% 81

Teilzeit

55 000 16.6% 19.5% 98

Ausbildung / Lehre

18 000 11.4% 6.4% 67

nicht erwerbstätig

118 000 23.0% 42.2% 135
Schulbildung

obligatorisch

81 000 20.1%28.9% 118

mittel

124 000 18.8% 44.4% 110

hoch

75 000 12.9% 26.7% 76
Interessen sehr stark / eher stark

Kosmetik, Körperpflege, Schönheit

85 000 19.9% 30.4% 117

Wohnen und Einrichten

137 000 19.5% 48.8% 115

Familie, Kinder und Partnerschaft

207 000 19.0% 73.8% 112

Kleider und Mode

105 000 18.5% 37.5% 109

Börse, Geldanlage, Finanzmärkte

45 000 19.1% 16.0% 112

Source: MACH Basic 2020-1 / Basis: French-speaking group, 1 644 000 people

Medienradar

Affinity/Reach in %
progressive

80/16.8%

92/19.3%

80/16.7%

64/13.3%

extroverted

112/23.4%

97/20.2%

92/19.3%

introverted

123/25.6%

104/21.7%

96/19.9%

131/27.3%

Reach: 20.9% * *
n weighted: 455
*%-basic universe
conservative

Data set: MACH Radar
Audience: French-speaking group (basis n = 2 189)
Target group filter: none
WEMF/REMP © MACH Radar