French-speaking Switzerland's newspaper of choice

French-speaking Switzerland's newspaper of choice

Founded in 1998, Le Temps is French-speaking Switzerland's leading reference medium. Flying its flag across a variety of media but always with the same insistence on quality and editorial independence, it has become an essential source of information for opinion leaders and decision-makers alike. Its editorial formula comprises four key areas: Politics, Economy & Finance, Culture and Lifestyle.

Causes subsequently espoused by the brand were "equality of men and women" until 21 May and then "ecology" up to 17 June.At present and until 29 August, Le Temps is dedicating itself to "Swiss creativity".

The weekday print edition has been condensed into a single-section paper, while maintaining its meticulous, reliable, high value-added content. Le Temps now offers continual coverage of all the latest news, with more investigation and analysis into political and economic updates, plus two new sections: Sports and Popular Culture.

The Saturday edition has been expanded to include a second supplement, Le Temps Week-end, which primarily covers culture and books, in addition to the following new sections: History, Philosophy, Private Life, Lifestyle, Media, Food and Travel.

In a dramatically changing world, Le Temps sets itself apart by offering high-quality, high value-added independent content which is both reliable and meticulous. Its nationally and internationally recognised high-quality media status makes Le Temps a perfect medium for showing off your brand environment. 

 

Characteristic

Daily newspaper

Distribution

Switzerland

Readership

113 000 readers
French-speaking part
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 119

Frequency

Monday-Saturday

Distributed circulation

30 165 copies
(Source: WEMF/SW 2018)

Reach

7.0% of French-speaking group
(Source: MA Basic 2019-1)

1/1 page, gross rate

CHF 13 500

Basic rates, daily newspaper 2019

All prices are in Swiss francs and are listed as gross prices excluding 7.7% VAT. Data transfer: via PrintOnline or materiel@letemps.ch.

Cover pages

Advertorials (delivered)



Advertorials are not eligible for turnover discounts or agency commission/YTP. 

Design guidelines:
– Name and logo of the carrier title and its classifieds may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.

Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7,7% VAT; invoices in Euro on request.

Combinations
“Neue Zürcher Zeitung” and “Le Temps” offer an attractive advert mix: “NZZ BusinessCombi”. 

Further information about this combination may be found here.

Classified columns

Please find formats here «Dates/Dimensions»

Basic rates 2019

 All rates in CHF gross plus 7,7% VAT.

Cover pages

Basic rates 2019

* Except «Editions» Fashion, Watches, Jewelry, Luxury

Cover pages

– A trim of +5 mm is added to all four edges for bleed purposes.
– Text and sections that should not be truncated must be 8 mm from the net format margins.

Schedule

IssuePublication dateAdvertising deadlineFocus topics
116.02.1928.01.19Beauty
223.02.1904.02.19Fashion 1
309.03.1918.02.19Business Luxury Combi*
423.03.1904.03.19Watches 1
506.04.1918.03.19Business Luxury Combi*
613.04.1925.03.19Deco Design
704.05.1915.04.19Accessoires
818.05.1929.04.19Design + Architecture 1
901.06.1913.05.19Business Luxury Combi*
1008.06.1920.05.19Art
1107.09.1919.08.19Business Luxury Combi*
1214.09.1926.08.19Fashion 2
1321.09.1902.09.19Men
1405.10.1916.09.19Business Luxury Combi*
1512.10.1923.09.19Jewelry
1626.10.1907.10.19Design + Architektur 2
1702.11.1914.10.19Watches 2
1823.11.1904.11.19Business Luxury Combi*
1930.11.1911.11.19Champagne
2007.12.1918.11.19Luxe

Basic rates 2019

Formats PagesWidth x height in mmGross rate in CHF b/w or 4c
Junior Page LT Week-end + Junior Page LT Culture192 x 260 + 192 x 2607 200
1/2 LT Week-end + 1/2 LT Culture290 x 220 + 290 x 2207 840
1/4 landscape LT Week-end + 1/4 LT Culture290 x 110 + 290 x 1104 640
1/3 landscape LT Week-end + 1/3 LT Culture290 x 150 + 290 x 1506 240
Duo - Cultural Ad 145 x 90432
Trio - Cultural Ad 145 x 90540
Duo - Cultural Ad 294 x 90840
Trio - Cultural Ad 294 x 901 050
Duo - Cultural Ad 345 x 130600
Trio - Cultural Ad 345 x 130750
Duo - Cultural Ad 494 x 1301 140
Trio - Cultural Ad 494 x 1301 425

Bedingungen : gleiches Sujet

 

Basic rates, daily newspaper

Turnover discount 2019

Turnover discounts* in CHF can be accumulated with Bilanz, Bilanz Homes, Guides, Handelszeitung, Le Temps, PME Magazine, Schweizer Versicherung and all their specials.

 

TurnoverDiscountTurnoverDiscountTurnoverDiscount
40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing

 

Frequency discount

3 x5%13 x15%52 x25%
6 x10%26 x20%104 x30%

Turnover and frequency discounts cannot be combined.

 

Agency commission AC

For authorised media and advertising agencies5% of net
T Magazine15% vom Netto

Rates of supplements 2019

Le Temps: Print run Monday to Friday 34 000 copies / Print run Saturday 38 000 copies

T Magazine: Print run 38 000 copies

All rates in CHF gross plus 7.7% VAT.

GewichtGesamte Auflage Montag - FreitagGesamte Auflage SamstagT-MAG
1 - 25 g12 54614 02214 022
26 - 50 g17 91820 02620 026
51 - 75 g24 17427 01827 018
76 - 100 g28 66232 03432 034
101 - 125 g35 80240 014
126 - 150 g38 48843 016
151 - 175 g40 29045 030
176 - 200 g41 17446 018

Schedule - Lundi Finance

Last Monday of the month.

 

EditionPublication dateAdvertising deadlineTopics
121.01.1916.01.19Funds special to mark the Swiss FINANZ'19 fair
225.02.1920.02.19Structured products
325.03.1920.03.19Markt für Privatanleger
429.04.1924.04.19Investment funds
527.05.1922.05.19Fintech + Crypto & Blockchains
624.06.1919.06.19Asset management
726.08.1921.08.19Sustainable finance
830.09.1925.09.19Pensions
928.10.1923.10.19Passively managed funds (ETF)
1025.11.1920.11.19Real estate
1109.12.1904.12.19Investments 2020

Schedule - Immobilier

First Wednesday of the month.

 

Publication datePublication datePublication date
06.02.2019 01.05.2019 02.10.2019
06.03.2019 05.06.2019 06.11.2019
03.04.2019 04.09.2019 04.12.2019

Schedule - Carrières Spécial Management

First Friday of the month.

 

Publication datePublication datePublication date
01.02.2019 03.05.2019 04.10.2019
01.03.2019 07.06.2019 01.11.2019
05.04.2019 06.09.2019 06.12.2019

Schedule - Carrières Spécial Formation

Last Friday of the month.

 

Publication dateTopicsPublication dateTopicsPublication dateTopics
25.01.2019 Carrières spécial formation 31.05.2019 Carrières spécial formation 25.10.2019 Carrières spécial formation
22.02.2019 Spécial formation continue & MBA 28.06.2019 Carrières spécial formation29.11.2019 Carrières spécial formation
29.03.2019 Carrières spécial formation 30.08.2019 Carrières spécial formation
26.04.2019 Spécial écoles privées27.09.2019 Spécial MBA classement (encart)

Schedule - Marché de l'art

Second Thursday of the month.

 

Publication datePublication datePublication date
15.01.2019 14.05.2019 12.11.2019
12.02.2019 11.06.2019 10.12.2019
12.03.2019 10.09.2019
09.04.2019 08.10.2019

Schedule - Suisse 4.0

Wednesdays

Schedule - Mobilité

1st Thursday of each month

 

Publication datePublication datePublication date
08.01.2019 07.05.2019 05.11.2019
05.02.2019 04.06.2019 03.12.2019
05.03.2019 03.09.2019
02.04.2019 01.10.2019

Schedule - Sport Business

3rd Thursday of each month.

Publication datePublication datePublication date
16.04.201917.09.201917.12.2019
21.05.201915.10.2019
18.06.201919.11.2019

Schedule

Reservation is required for coloured classified ads, full pages, double page spreads, ads on text page, special positions and inserts.

 

VesselDeadline
Daily newspaper3 working days before the date of publication , at 12.00 clock
Le Temps Week-endAd deadline: 1 week before publication date, Friday at 10.00 clock Print Material: Wednesday at 12.00 clock
CarrièresAdvertisments circuit and print material: Tuesday at 9.00 clock Ads and final print material: Wednesday, from 9:00 clock
Death noticesAd deadline: the previous day to 17.00 clock or via email: carnets@letemps.ch
T MagazineAdvertising deadline: 4 weeks Print material: 2 weeks

Column Width (mm)

ColumnAdvertismentPublicityColumnAdvertismentPublicity
126456172290
255947201-
3841438231-
41131929--
514224110290-

Format

Minimum size for ads and commercials: 40mm (1 column 40 mm or 2 columns 20 mm)
Maximum value for millimeter (column x height): 3000 mm
For ads that are higher than 400 mm, the whole page height will be charged.

Specification of the reproduction

Le Temps:
- Newsprint 45 g / m2
- Random pattern. The correct resolution is 200 dpi for a picture and 1270 dpi for a logo or line element.
- UCR / GCR 240% (maximum area coverage of all 4 colors).

T Magazine:
- Magazine paper 80 g/m2 - Cover 200 g/m2
- Pattern 60l/cm. The correct resolution is 300dpi.
- UCR/GCR max. 280%

Data preparation

PDF / X3:
- The data must be in Adobe Acrobat Distiller (from version 3.01) as a high-end PDF / X3 document, according to print / online specifications
to be manufactured and delivered.

.TXT Format:
- The display texts which have to be processed, may be submitted as a Word file without formatting (.txt).

More information:

- The TrueType fonds are not accepted.
- Our DTP service must revise all the ads that have been made with an office program (MS Word, MS Excel, etc.).
- A color print of the desired display in the format 1: 1 makes it possible to control the material before printing

Data transfer

Via Print / Online:
- The system of print / online is the best company solution for the digital transmission of documents. With POLDIRECT your ads will be transmitted
quickly and safely to the connected publishers. More informations on: www.pdfx-ready.ch.

Via E-Mail:
Print material prepresse@ringier.ch

Convert Pantone colors to CMYK:
- More on www.pdfx-ready.ch.

Compilation:

- Deadline for print samples: 4 days
- Pressure tests only possible from ¼ pages
- Subject to changes

Palletizing of loose inserts:

- In order to ensure timely progress of the contract and to avoid additional costs follow these guidelines, you can download them here.
- For the final adoption of the supplement we need to have 3 mandatory dummy pattern at least 3 weeks before publication
Ringier SA, Publicité Le Temps, Pont Bessières 3, 1002 Lausanne are sent.


- Delivery address leaflet Le Temps: CIL Centre d'Impression Lausanne SA, Quai des imprimés no 1, Chemin de Mochettaz 8, CH - 1030 Bussigny

- Delivery address leaflet T-Magazine: Swissprinters AG, Rampe 1-3, Brühlstrasse 5, 4800 Zofingen

ReadersReachStructureAffinity

Total

113 0007%100% 100
Gender

Men

66 0008.3%58% 119

Women

48 0005.7%42% 82
Age

14 - 19 Years

1 0001.5%1.8% 21

20 - 29 years

13 000 5% 11.2% 72

30 - 39 years

15 000 5.6% 13.1% 80

40 - 49 years

19 000 6.6% 16.6% 95

50 - 59 years

24 000 8.7% 20.8% 126

60++ years

41 000 10% 36.5% 143
Household income in CHF

Up to 3 999

13 000 4.3% 10.7% 57

4 000 - 7 999

36 000 5.4% 32% 77

8 000 ++

65 000 10.1% 57.3% 145
Residential area
Urban / agglomeration 102 000 7.4% 89.6% 107
Country12 0004.5% 10.4% 65
Occupation
Full-time51 000 7.7%44.8% 111
Part-time23 000 7.3%20% 105
Education / apprenticeship2 000 2.6% 3.5% 37
Non-working 36 000 7.1% 31.6% 101
Education
Primary / middle school 11 000 2.7% 9.5% 38
vocational school28 000 4.2% 24.4% 60
High school, university75 000 13.3%66.1% 191

Strong / moderate interests

Stock exchange, investments, financial markets30 000 13.1% 26.6% 188
Economy70 000 11.3% 61.9% 162

Hintergrundberichte und Analysen

60 000 8.3% 53.2% 118
National and international politics and topics64 000 8.2% 56.8% 118
Travelling86 000 7.5% 75.8% 107

Source: MACH Basic 2019-1 / Basis: French-speaking group, 1 627 000 people

Name Topic Publication date Closing date PDF
Top legal firms Finance/Economy 03.05.2019 11.04.2019
Schweiz Tourismus Travel 04.05.2019 27.04.2019
Forum des 100 Finance/Economy 09.05.2019 18.04.2019
Financial products (ETF/financial planning/pensions) Finance/Economy 21.06.2019 06.06.2019
Brands Marketing 28.06.2019 06.06.2019
Pension funds Management/Education 12.07.2019 27.06.2019
Digital Shapers Technology 26.07.2019 18.07.2019
Green Mobility Sustainability 10.09.2019 22.08.2019
Business insurance Finance/Economy 18.10.2019 03.10.2019
Investing (funds and structured products) Finance/Economy 01.11.2019 17.10.2019
Financial planning / pensions Finance/Economy 29.11.2019 14.11.2019