SCHWEIZER LANDLIEBE - BACK TO NATURE

SCHWEIZER LANDLIEBE - BACK TO NATURE

LandLiebe, a premium quality magazine from Ringier, picks up on this trend. We show Switzerland in all its authenticity. We live with the seasons. We don't meet stars, but people who are rooted in their environments, achieve amazing feats and have great stories to tell.

LandLiebe slows things down, with an air of romance and poetry, free of pomp and circumstance, and is very Swiss; LandLiebe is anything but dreary and unadventurous. LandLiebe loves the mountains: we traverse the country for and with our readers. We climb the peaks. We show authentic and surprising sides of Switzerland.

Those who write for LandLiebe, you have green fingers. Like to live in the country. Know how country wives cook. Have friends who are fabulous knitters. LandLiebe is also a service. The editors and well-regarded columnists guarantee quality and reading enjoyment.

 

Characteristic

Consumer magazine

Distribution

German-speaking part

Readership

669 000 readers
German-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 33

Frequency

six times a year

Distributed circulation

190 492 copies
(Source: WEMF 2019)

Reach

13.8% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 Seite brutto

4c CHF 21 900

Basic rates

* always next to text (facing matter)


Cover pages


Advertorials (delivered)

1Advertorials are not eligible for turnover discounts, AC/YTP.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Discounts 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost,  L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscount
60 000 2%
100 000 3%
200 000 4%
300 000 5%
400 000 6%
500 000 7%
600 000 8%
750 000 9%
900 000 10%
1 050 000 11%
1 200 000 12%
1 400 000 13%
1 650 000 14%
1 900 000 15%
2 150 000 16%
2 400 000 17%
2 700 000 18%
3 000 000 19%
3 300 000 20%
3 600 000 21%
3 900 000 22%
4 200 000 23%
4 500 000 24%

Agency commission AC

Authorised media and advertising agencies 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15% of net
Specialities (inserts, bound inserts, etc.)5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Extra costs

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/4 page portrait or landscape

Common campaign

Per third-party ad30% of the gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher
General terms and conditions

Prices of specialities 2020

Print run 200 000 copies (subscriptions 157 000 / newsagents 43 000). All rates in CHF gross plus 7.7% VAT.

Gewicht Beikleber Warenmuster Beilage mitgebunden1 Lose Beilage1 Huckepack1,2
Postkarte3(1 Blatt ungefaltet) 22 600
Bis 20 g 25 20043 200
Bis 15 g 64 40064 40074 600
16 - 25 g 68 60068 60078 600
26 - 35 g 73 00073 00082 800
36 - 50 g 77 40077 40087 000

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for inserts with product sample
2 Including technical costs (subscription CHF 59 / 1 000 copies, newsagents CHF 85 / 1 000 copies)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

smartFinishing

AdvertisementFixed insertBound insertLoose insert Piggyback
Split on request
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
in the front part of the brochure above or below the middle of the page, aligned rightin the front part of the brochurein the centre of the brochure or artificial centre of the brochurein an unspecified place in the magazineon the back cover of the magazine
Size min.2 pages-2 pages2 pages2 pages
Size max.24 pages-48 pages, depending on format32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. Höhe 252 mm 170 mm 4magazine format 267 mm 4magazine format
Paper weight min. 2 pages120 gm2-100 gm2120 gm2120 gm2
Paper weight min. 4–8 pages--60 gm280 gm280 gm2
Paper weight min. > 8 pages--40 gm250 gm2 50 gm2
Paper weight max. 4 pages300 gm2-240 gm2 300 gm2350 gm2
Total weight min.2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max. allowances +/-9 mm / axial 4° 9 mm / axial 4° ---
Split options see smartFinishingnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcription
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2020 Schedule

IssuePublication dateAdvertising deadlineAusgabe
113.02.202023.01.2020LandLiebe
209.04.202019.03.2020LandLiebe
307.05.202009.04.2020BergLiebe
404.06.202014.05.2020LandLiebe
513.08.202023.07.2020LandLiebe
603.09.202013.08.2020BergLiebe
708.10.202017.09.2020LandLiebe
826.11.202005.11.2020LandLiebe / Adventszauber (Recto-Verso)

Published: LandLiebe 6x pro Jahr, BergLiebe 2x pro Jahr
First day of sale: Thursday
Delivery of data: 3 working days after the advertising deadline

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity

Total

669 000 13.8% 100% 100
Geschlecht   

Männer

172 000 7.1% 25.7% 52

Frauen

497 00020.4%74.3% 148
Alter

14 - 19 Jahre

17 000 4.9% 2.6% 36

20 - 29 Jahre

35 0005.0%5.3% 36

30 - 39 Jahre

71 0008.9%10.6% 64

40 - 49 Jahre

102 00012.3%15.2% 89

50 - 59 Jahre

145 00016.9%21.6% 123

60 - 99 Jahre

299 00022.7%44.7% 165
Haushaltseinkommen in CHF

bis 3 999

141 000 18.8% 21.0% 137

4 000 - 7 999

296 00015.4%44.3% 112

8 000 ++

232 00010.6%34.7% 77
Siedlungsart
Agglo-Haupt-/Nebenkern + Gürtel467 000 12.2% 69.9% 89
Ausserhalb Agglomeration202 000 19.2% 30.1% 140
Erwerbstätigkeit

Vollzeit

175 000 8.4% 26.1% 61

Teilzeit

194 00017.5%29.0% 127

Ausbildung / Lehre

13 0004.4%2.0% 32

nicht erwerbstätig

287 00020.8%42.9% 148
Schulbildung

obligatorisch

134 000 16.5% 20.1% 120

mittel

373 00015.3%55.8% 111

hoch

161 00010.0%24.1% 73
Interessen sehr stark / eher stark

Wohnen und Einrichten

381 000 17.1% 57.0% 124

Kosmetik, Körperpflege, Schönheit

257 000 17.1% 38.4% 124

Gesundheit und Ernährung

577 000 15.9% 86.3% 116

Gastronomie, Essen, Kochen

486 000 15.9% 72.7% 116
Kleider und Mode268 000 15.8% 40.0% 115

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people

Affinity/Reach in %
progressive

57/7.4%

69/8.9%

90/11.7%

99/12.8%

extroverted

83/10.8%

104/13.5%

99/12.9%

introverted

128/16.6%

119/15.4%

119/15.4%

151/19.6%

Reach: 13.0% *
n weighted: 867
*%-basic universe
conservative

Data set: MACH Radar 2015
Audience: German-speaking group (basis n = 6678)
Target group filter: none
WEMF/REMP © MACH Radar 2015