SCHWEIZER LANDLIEBE - BACK TO NATURE

SCHWEIZER LANDLIEBE - BACK TO NATURE

LandLiebe, a premium quality magazine from Ringier, picks up on this trend. We show Switzerland in all its authenticity. We live with the seasons. We don't meet stars, but people who are rooted in their environments, achieve amazing feats and have great stories to tell.

LandLiebe slows things down, with an air of romance and poetry, free of pomp and circumstance, and is very Swiss; LandLiebe is anything but dreary and unadventurous. LandLiebe loves the mountains: we traverse the country for and with our readers. We climb the peaks. We show authentic and surprising sides of Switzerland.

Those who write for LandLiebe, you have green fingers. Like to live in the country. Know how country wives cook. Have friends who are fabulous knitters. LandLiebe is also a service. The editors and well-regarded columnists guarantee quality and reading enjoyment.

 

Characteristic

Consumer magazine

Distribution

German-speaking part

Readership

677 000 readers
German-speaking group
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 32

Frequency

six times a year

Distributed circulation

206 369 copies
(Source: WEMF/SW 2018)

Reach

14.0% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 Seite brutto

4c CHF 21 900

Basic rates

* always next to text (facing matter)


Cover pages


Advertorials (delivered)

1Advertorials are not eligible for turnover discounts, AC/YTP.
– Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
– For bleed-off, trim +5 mm applies on all 4 edges.
– Text and parts which may not be trimmed must be 8 mm from the edge.
– All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
– Several colour advertisements can be placed on one page.
Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7.7% VAT; invoices in Euro on request.

Design guidelines:
– Name and logo of the publication and its sections may not be used.
– The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
– The client must be clearly visible.
– The advertorial must feature the word ADVERTORIAL at the top right or top left.
– Prior to publication, we require a layout for approval by the publisher.

Discounts 2019

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost,  L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

 

TurnoverDiscount
60 000 2%
100 000 3%
200 000 4%
300 000 5%
400 000 6%
500 000 7%
600 000 8%
750 000 9%
900 000 10%
1 050 000 11%
1 200 000 12%
1 400 000 13%
1 650 000 14%
1 900 000 15%
2 150 000 16%
2 400 000 17%
2 700 000 18%
3 000 000 19%
3 300 000 20%
3 600 000 21%
3 900 000 22%
4 200 000 23%
4 500 000 24%

Agency commission AC

Authorised media and advertising agencies 15% of net
Specialities (inserts, bound inserts, etc.) 5% of net

Yearly turnover premium YTP

Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG 15% of net
Specialities (inserts, bound inserts, etc.)5% of net

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

Extra costs

Ad placement guarantee
1/2 page and larger10% of gross rate
Smaller than 1/2 page 20% of gross rate
Minimum format1/4 page portrait or landscape

Common campaign

Per third-party ad30% of the gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher
General terms and conditions

Prices of specialities 2019

Print run 225 000 copies (subscriptions 175 000 / newsagents 50 000). All rates in CHF gross plus 7.7% VAT.

Gewicht Beikleber Warenmuster Beilage mitgebunden1 Lose Beilage1 Huckepack1,2
Postkarte3(1 Blatt ungefaltet) 25 425
Bis 20 g 28 35048 600
Bis 15 g 72 45072 45083 925
16 - 25 g 77 125 77 12588 425
26 - 35 g 82 12582 12593 150
36 - 50 g 87 07587 07597 875

Heavier specialities on request. Reservation/cancellation 5 weeks before publication.

1 30% surcharge for inserts with product sample
2 Including technical costs (subscription CHF 59 / 1 000 copies, newsagents CHF 85 / 1 000 copies)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm

Formats / Weights

PlacementFixed insert Product sample Bound insert Loose insertPiggyback
in the front part of the brochure above or below the middle of the page, aligned rightin the front part of the brochurein the centre of the brochure or artificial centre of the brochurein an unspecified place in the magazineon the back cover of the magazine
Size min.2 pages-2 pages2 pages2 pages
Size max.24 pages-48 pages, depending on format32 pages64 pages
Thickness max.2 mm 2 mm -2 mm 3 mm
Format min. width60 mm 65 mm 115 mm 100 mm 148 mm
Format min. height80 mm 84 mm 140 mm 150 mm 210 mm
Format max. width170 mm 110 mm 4magazine format 195 mm 4magazine format
Format max. Höhe 252 mm 170 mm 4magazine format 267 mm 4magazine format
Paper weight min. 2 pages120 gm2-100 gm2120 gm2120 gm2
Paper weight min. 4–8 pages--60 gm280 gm280 gm2
Paper weight min. > 8 pages--40 gm250 gm2 50 gm2
Paper weight max. 4 pages300 gm2-240 gm2 300 gm2350 gm2
Total weight min.2 g 2 g ---
Total weight max.20 g 20 g ---
Grind off--3 mm --
Head trim (fixed inserts only)--5 mm --
Foot trim max.--23 mm --
Glue strips3 mm from left edge 3 mm from left edge ---
Max. allowances +/-9 mm / axial 4° 9 mm / axial 4° ---
Split options see smartFinishingnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcriptionnewsagents/subcription
Layout errors2% 2% 2% 2% 2%

4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for turnover discounts, AC or YTP.

smartFinishing

AdvertisementFixed insertBound insertLoose insert Piggyback
Split on request
Split surcharge6 3 000.– 3 000.– 3 000.– 3 000.– 3 000.–

6 Split surcharge is not eligible for turnover discounts, AC or YTP.

Technical details

EquipmentMulti-page bound inserts, fixed inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered fixed inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications.
Packaging for deliveryManageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date.
Dummies, sketchesThe final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch.
Delivery10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010)

2019 Schedule

IssuePublication dateAdvertising deadline
1 Landliebe14.02.1924.01.19
2 Landliebe11.04.1923.01.19
3 Bergliebe02.05.1904.04.19
4 Landliebe06.06.1916.05.19
5 Landliebe15.08.1925.07.19
6 Bergliebe05.09.1915.08.19
7 Landliebe10.10.1919.09.19
8 Landliebe28.11.1907.11.19

Published: 8x per year
First day of sale: Thursday
Delivery of data: 3 working days after the advertising deadline

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity

Total

677 000 13.6% 100% 100
Gender
Men180 000 7.5% 26.6% 53
Women497 00020.5%73.4% 146
Age

14 - 19 Years

17 000 4.9% 2.5% 35

20 - 29 Years

35 0004.9%5.1% 35

30 - 39 Years

74 0009.3%10.9% 67

40 - 49 Years

117 00013.9%17.3% 99

50 - 59 Years

142 00016.9%21.0% 121

60 - 99 Years

292 00022.6%43.0% 161
Household income in CHF
Up to 3 999141 000 19.1% 20.8% 136

4 000 - 7 999

293 00015.1%43.2% 108

8 000 ++

244 00011.3%36.0% 81
Residential area
Urban / agglomeration480 000 12.6% 70.8% 90
Country197 000 18.9% 29.2% 135
Occupation
Full-time182 000 8.9% 26.8% 63
Part-time200 00017.8%29.5% 127
Education / apprenticeship12 0004.2%1.8% 30
Non-working284 00020.7%41.9% 148
Education
Primary/middle school136 000 16.4% 20.1% 117
Vocational school380 00015.5%56.1% 111
High school, university161 00010.4%23.8% 74
Strong / moderate interests
Living and furnishing384 000 17.3% 56.7% 123
Cosmetics, personal hygiene, beauty259 000 16.8% 38.2% 120
Gastronomy, food, cooking497 000 16.2% 73.4% 116
Health and nutrition587 000 16.2% 86.8% 116
Animals and nature278 000 16.0% 41.0% 114

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people

Affinity/Reach in %
progressive

57/7.4%

69/8.9%

90/11.7%

99/12.8%

extroverted

83/10.8%

104/13.5%

99/12.9%

introverted

128/16.6%

119/15.4%

119/15.4%

151/19.6%

Reach: 13.0% *
n weighted: 867
*%-basic universe
conservative

Data set: MACH Radar 2015
Audience: German-speaking group (basis n = 6678)
Target group filter: none
WEMF/REMP © MACH Radar 2015

Name Topic Publication date Closing date PDF
BergLiebe 2 Sport 05.09.2019 06.08.2019