The weekly Swiss newspaper for business – Since 1861

The weekly Swiss newspaper for business – Since 1861

Readers maintain an overview with Switzerland's largest business newspaper. Alongside in-depth researched company histories and management issues, the focus of the first section every week is on the key economic and business issues. On the opinion pages editors, internationally recognised economists and prominent guest writers present their views of things. In the HZ interview, members of the editorial team have lively and controversial discussions with entrepreneurs and politicians.

The second section is dedicated to the financial sector. The first pages are devoted to reporting on banks and insurance companies. This is followed by the redesigned investment section for ambitious investors. Readers benefit from the expertise of the US daily «Wall Street Journal» and the German Welt Group, thanks to our cooperation with these renowned editorial teams. Finally, themed special supplements complete the picture.
With its finger on the pulse of Swiss business, it is able to recognise tomorrow's trends today – because «Handelszeitung» readers think globally and want to operate successfully in Switzerland.

Characteristic

Weekly

Distribution

German-speaking part

Readership

75 000 readers
German-speaking population
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 180

Frequency

weekly on Thursday

Distributed circulation

36 940 copies
(Source: WEMF/SW 2018)

Reach

1,6% of German-speaking group
(Source: MACH Basic 2018-2)

1/1 page, gross rate

4c CHF 13 500

Basic rates

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Double-page spreads

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Advertorials

Advertorials

An interesting addition to traditional advertising: With an advertorial you can portray your company, production or your product strategy in the form of a journalistically-written article.

You decide the publication date, content, scope and design. You can also choose whether you wish to send us print-ready documents or whether we should produce the design and/ or layout. With advertorials, we can provide the design ad layout from A to Z, if required, and guarantee a professional image.
– Placement costs: identical to advertisement prices.
– Layout costs: from CHF 600.00 per page, depending on complexity (if print material not supplied by advertiser.)


Advert-Site / Ad panels

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT

Volume discounts 2019

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine, Schweizer Versicherung and all their specials.

TurnoverDiscount
40 000 3%
80 000 4%
120 000 5%
180 000 6%
240 000 7%
300 000 8%
400 000 9%
500 000 10%
600 000 11%
700 000 12%
800 000 13%
900 000 14%
1 000 000 15%
1 100 000 16%
1 200 000 17%
1 300 000 18%
1 400 000 20%
1 500 000 21%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

Frequency discounts

3x 5%
6x 8%
13x 10%
26x 15%
52x 20%

* Within 12 months, concurrent order without change of size

Agency commission AC

Advertisements15%
Brochure inserts5%

Basic rates

All rates in CHF gross

Print RunFormatUp to 50 gUp to 75 gUp to 100 gUp to 125 g
45 000 copiesmax. 235 × 320 mm min. 150 × 20021 870 22 815 24 255 30 375

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT

Brochure-inserts

– Split editions and other formats available on request
– Binding samples are required
– Prices per 1000 copies incl. technical costs and postage– Eligible for discount
– AC on brochure inserts 5%
– Split Surcharge for Inserts: CHF 2000.–

Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in Handelszeitung(or corresponding format) will be made per ad.

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
103.01.1920.12.182627.06.1920.06.19
210.01.1903.01.192704.07.1927.06.19
317.01.1910.01.192811.07.1904.07.19
424.01.1917.01.192918.07.1911.07.19
531.01.1924.01.1930/3125.07.1918.07.19
607.02.1931.01.193208.08.1925.07.19
714.02.1907.02.193315.08.1908.08.19
821.02.1914.02.193422.08.1915.08.19
928.02.1921.02.193529.08.1922.08.19
1007.03.1928.02.193605.09.1929.08.19
1114.03.1907.03.193712.09.1905.09.19
1221.03.1914.03.193819.09.1912.09.19
1328.03.1921.03.193926.09.1919.09.19
1404.04.1928.03.194003.10.1926.09.19
1511.04.1904.04.194110.10.1903.10.19
1618.04.1911.04.194217.10.1910.10.19
1725.04.1918.04.194324.10.1917.10.19
1802.05.1925.04.194431.10.1924.10.19
1909.05.1902.05.194507.11.1931.10.19
2016.05.1909.05.194614.11.1907.11.19
2123.05.1916.05.194721.11.1914.11.19
2229.05.1923.05.194828.11.1921.11.19
2306.06.1929.05.194905.12.1928.11.19
2413.06.1906.06.195012.12.1905.12.19
2520.06.1913.06.1951/5219.12.1912.12.19

Published: Weekly
First day of sale: Thursday
Delivery of data: 3 working days before publication

Zeitungspapier
Format: 320 x 470mm
Satzspiegel: 291 x 438mm (Inserate nur im Satzspiegel möglich)
Tonwertung:3-98% (Spitzlicht 0% = Papierweiss)
UCR:240%(Summe C+M+Y+K)
Farben:Müssen in CMYK aufgelöst sein
Auflösung:243dpi
ICC-Profil:ISO Newspaper 26v4
Per Mail an handelszeitung@ringier.ch und michael.germann@admeira.ch
Specials auf Glanzpapier
Format: 320 x 470mm
Satzspiegel:291 x 438mm (Inserate nur im Satzspiegel möglich)
Farben:Müssen in CMYK aufgelöst sein
Auflösung:300dpi
ICC-Profil:ISO coatedV2_300%
Per Mail an zopvs@swissprinters.ch und michael.germann@admeira.ch
Specials im Magazinformat
Format: 210 x 282mm
Randangeschnittene Inserate:+5mm Beschnitt auf allen Aussenseiten
Farben:Müssen in CMYK aufgelöst sein
Auflösung:300dpi
ICC-Profil:ISO coatedV2_300%
Per Mail an zopvs@swissprinters.ch und michael.germann@admeira.ch

Please send the artwork to: zopvs@swissprinters.ch and michael.germann@admeira.ch

ReadersReachStructureAffinity
Total75 000 1.6% 100% 100
Gender
Men54 000 2.3% 72.0% 145
Women21 000 0.9% 28.0% 56
Age
14 - 19 years1 000 0.5% 2.2% 10
20 - 29 years8 000 1.1% 10.6% 71
30 - 39 years9 000 1.2% 12.2% 75
40 - 49 years18 000 2.1% 23.6% 132
50 - 59 years20 000 2.4% 26.3% 154
60++ years19 000 1.5% 25.0% 95
Household income in CHF
Up to 3 9993 000 0.6% 5.8% 38
4 000 - 7 99918 000 0.9% 23.4% 59
8 000 ++53 000 2.5% 70.7% 158
Residential area
Urban / agglomeration 65 000 1.7% 85.6% 109
Country11 000 1.0% 14.4% 67
Occupation
Full-time50 000 2.4% 66.1% 156
Part-time12 000 1.0% 15.1% 65
Education / apprenticeship1 000 0.6% 2.3% 38
Non-working12 000 0.9% 16.4% 58
Education
Primary/middle school 5 000 0.5% 6.1% 35
Vocational school30 000 1,3% 40.1% 78
High school, university 40 000 2.7% 53.7% 172
Strong / moderate interests
Stock exchange, investments, financial markets47 000 4.8% 62.1% 304
Economy67 000 3.5% 89.5% 221
Background reports and analysis38 000 2.5%50.5% 161
Science and technology50 0002.3%66.6% 155
Cars and motorcycles22 000 2.1% 28.6% 131

Source: MACH Basic 2017-2 / Basis: German-speaking group, 4 761 000 people

Name Topic Publication date Closing date PDF
MBA Management/Education 21.02.2019 14.02.2019
Bolero Fashion 21.02.2019 21.01.2019
MICE (Meetings Incentives Conventions Events) Marketing 28.02.2019 21.02.2019
Digital Innovation IT/Consumer electronics 07.03.2019 28.02.2019
Smart Cities Technology 07.03.2019 28.02.2019
Reisen Travel 14.03.2019 21.02.2019
Logistik Finance/Economy 14.03.2019 07.03.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 14.03.2019 21.02.2019
Gesundheit Health 14.03.2019 07.03.2019
Uhren + Schmuck Luxury 21.03.2019 28.02.2019
Standort Tessin Marketing 21.03.2019 14.03.2019
Studium + Karriere Management/Education 21.03.2019 14.03.2019
Geschäftsreisen Travel 28.03.2019 21.03.2019 PDF
Bolero Fashion 28.03.2019 28.02.2019
Nebenwerte Finance/Economy 28.03.2019 21.02.2019
Beste Personaldienstleister Management/Education 04.04.2019 28.03.2019
Cyber Security Technology 04.04.2019 28.03.2019
Digitale Transformation IT/Consumer electronics 11.04.2019 04.04.2019
Hedge & Leverage Finance/Economy 11.04.2019 05.03.2019
Standort Basel Marketing 18.04.2019 11.04.2019
homes I Lifestyle/Architecture/Building 25.04.2019 05.04.2019
Flottenmanagement / Carsharing Cars/Motorcycles 02.05.2019 25.04.2019
Marketing Marketing 09.05.2019 02.05.2019
Fachhochschul-Absolventen (FH Schweiz) Management/Education 16.05.2019 09.05.2019
Standort Flughafenregion Zürich Marketing 23.05.2019 16.05.2019
Online-Shopping Shopping 23.05.2019 16.05.2019
Logistik Logistics 29.05.2019 22.05.2019
Höhere Fachschulen Management/Education 29.05.2019 22.05.2019
Kunst (Art Basel) Art/Culture 29.05.2019 09.05.2019
Bolero Fashion 29.05.2019 02.05.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 06.06.2019 16.05.2019
Smart Energy Technology 06.06.2019 30.05.2019
Finanzprodukte Finance/Economy 13.06.2019 06.06.2019
Marken Marketing 13.06.2019 06.06.2019
Immobilien-Anlagen Finance/Economy 20.06.2019 13.06.2019
Saubere Schweiz Sustainability 27.06.2019 20.06.2019
Nutzfahzeuge Cars/Motorcycles 27.06.2019 20.06.2019
Pensionskassen Finance/Economy 04.07.2019 27.06.2019
Weiterbildung Management/Education 22.08.2019 15.08.2019
New Leadership Management/Education 29.08.2019 22.08.2019
Green Mobility Sustainability 29.08.2019 22.08.2019
MICE (Meetings Incentives Conventions Events) Marketing 29.08.2019 22.08.2019
Bolero Fashion 29.08.2019 02.08.2019
Office Management/Education 05.09.2019 29.08.2019
Digital Business Solutions IT/Consumer electronics 05.09.2019 29.08.2019
TOP 100 Startups Finance/Economy 05.09.2019 16.08.2019
MBA Management/Education 12.09.2019 05.09.2019
Technologiewerkplatz Schweiz Technology 12.09.2019 05.09.2019
Vorsorge Guide Finance/Economy 12.09.2019 06.08.2019 PDF
Kreuzfahrten Travel 19.09.2019 29.08.2019
Business Innovation Finance/Economy 19.09.2019 12.09.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 19.09.2019 29.08.2019
Immobilienwirtschaft Finance/Economy 26.09.2019 19.09.2019
homes II Lifestyle/Architecture/Building 26.09.2019 06.09.2019
Bolero Fashion 03.10.2019 30.08.2019
Wirtschaftsprüfung Finance/Economy 03.10.2019 26.09.2019
Privatkliniken Health 03.10.2019 26.09.2019
Beschaffung Finance/Economy 03.10.2019 26.09.2019
Unternehmensversicherungen Finance/Economy 10.10.2019 03.10.2019
Flottenmanagement / Carsharing Cars/Motorcycles 10.10.2019 03.10.2019
Studium + Karriere Management/Education 17.10.2019 10.10.2019
Anlegen (Fonds und Strukturierte Produkte) Finance/Economy 24.10.2019 17.10.2019
Marketing Marketing 31.10.2019 10.10.2019
Nutzfahzeuge Cars/Motorcycles 31.10.2019 24.10.2019
Smart Energy Technology 31.10.2019 24.10.2019
Master-Studiengänge Management/Education 07.11.2019 31.10.2019
Consulting (ASCO) Finance/Economy 07.11.2019 31.10.2019
Standort Zentralschweiz Marketing 07.11.2019 31.10.2019
Berufsbildung (FH Schweiz) Management/Education 14.11.2019 07.11.2019
Stahlbau + Stahlhandel Finance/Economy 14.11.2019 07.11.2019
Uhren + Schmuck Watches/Jewelry 14.11.2019 24.10.2018
Finanzplanung / Vorsorge Finance/Economy 21.11.2019 14.11.2019
Bolero Fashion 21.11.2019 24.10.2019
Logistik Logistics 28.11.2019 21.11.2019
Digitale Innovation IT/Consumer electronics 28.11.2019 21.11.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 28.11.2019 07.11.2019
Genuss (Essen + Trinken) Food/Gastonomy 05.12.2019 14.11.2019
LUXE Luxury 05.12.2019 14.11.2019
Champagner Food/Gastonomy 12.12.2019 21.11.2019
Monothematische Sonderausgabe zum Jahresende Finance/Economy 19.12.2019 12.12.2019