The weekly Swiss newspaper for business – Since 1861

The weekly Swiss newspaper for business – Since 1861

Readers maintain an overview with Switzerland's largest business newspaper. Alongside in-depth researched company histories and management issues, the focus of the first section every week is on the key economic and business issues. On the opinion pages editors, internationally recognised economists and prominent guest writers present their views of things. In the HZ interview, members of the editorial team have lively and controversial discussions with entrepreneurs and politicians.

The second section is dedicated to the financial sector. The first pages are devoted to reporting on banks and insurance companies. This is followed by the redesigned investment section for ambitious investors. Readers benefit from the expertise of the US daily «Wall Street Journal» and the German Welt Group, thanks to our cooperation with these renowned editorial teams. Finally, themed special supplements complete the picture.
With its finger on the pulse of Swiss business, it is able to recognise tomorrow's trends today – because «Handelszeitung» readers think globally and want to operate successfully in Switzerland.

Characteristic

Weekly

Distribution

German-speaking part

Readership

74 000 readers
German-speaking population
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 182

Frequency

weekly on Thursday

Distributed circulation

37 482 copies
(Source: WEMF 2019)

Reach

1,5% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

4c CHF 13 500

Basic rates

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Double-page spreads

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Advertorials

Advertorials

An interesting addition to traditional advertising: With an advertorial you can portray your company, production or your product strategy in the form of a journalistically-written article.

You decide the publication date, content, scope and design. You can also choose whether you wish to send us print-ready documents or whether we should produce the design and/ or layout. With advertorials, we can provide the design ad layout from A to Z, if required, and guarantee a professional image.
– Placement costs: identical to advertisement prices.
– Layout costs: from CHF 600.00 per page, depending on complexity (if print material not supplied by advertiser.)


Advert-Site / Ad panels

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Spaltenbreiten

Volume discounts 2020

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine and all their specials.

TurnoverDiscount
40 000 3%
80 000 4%
120 000 5%
180 000 6%
240 000 7%
300 000 8%
400 000 9%
500 000 10%
600 000 11%
700 000 12%
800 000 13%
900 000 14%
1 000 000 15%
1 100 000 16%
1 200 000 17%
1 300 000 18%
1 400 000 20%
1 500 000 21%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discounts

3x 5%
6x 8%
13x 10%
26x 15%
52x 20%

* Within 12 months, concurrent order without change of size

Agency commission AC

Advertisements15%
Brochure inserts5%

Basic rates

All rates in CHF gross

Print RunFormatUp to 50 gUp to 75 gUp to 100 gUp to 125 g
42 000 copiesmax. 235 × 320 mm, min. 150 × 20020 41221 29422 63828 350

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT

Brochure-inserts

– Split editions and other formats available on request
– Binding samples are required
– Prices per 1000 copies incl. technical costs and postage– Eligible for discount
– AC on brochure inserts 5%
– Split Surcharge for Inserts: CHF 2000.–

Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in Handelszeitung(or corresponding format) will be made per ad.

2020 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
1/209.01.202020.12.20192702.07.202018.06.2020
316.01.202002.01.20202809.07.202025.06.2020
423.01.202009.01.20202916.07.202002.07.2020
530.01.202016.01.202030/3123.07.202009.07.2020
606.02.202023.01.20203206.08.202013.07.2020
713.02.202030.01.20203313.08.202029.07.2020
820.02.202006.02.20203420.08.202006.08.2020
927.02.202013.02.20203527.08.202013.08.2020
1005.03.202020.02.20203603.09.202024.08.2020
1112.03.202027.02.20203710.09.202027.08.2020
1219.03.202005.03.20203817.09.202003.09.2020
1326.03.202012.03.20203924.09.202010.09.2020
1402.04.202019.03.20204001.10.202017.09.2020
1509.04.202026.03.20204108.10.202024.09.2020
1616.04.202002.04.20204215.10.202001.10.2020
1723.04.202009.04.20204322.10.202008.10.2020
1830.04.202016.04.20204429.10.202015.10.2020
1907.05.202023.04.20204505.11.202020.10.2020
2014.05.202030.04.20204612.11.202029.10.2020
2121.05.202007.05.20204719.11.202005.11.2020
2228.05.202014.05.20204826.11.202012.11.2020
2304.06.202021.05.20204903.12.202019.11.2020
2411.06.202028.05.20205010.12.202026.11.2020
2518.06.202004.06.20205117.12.202003.12.2020
2625.06.202011.06.20205224.12.202010.12.2020

Published: Weekly
First day of sale: Thursday
Delivery of data: 3 working days before publication

Name Topic Publication date Closing date PDF
HOMES Lifestyle/Architecture/Building 28.05.2020 07.05.2020
Logistik Logistics 28.05.2020 14.05.2020
Marken & Nachhaltigkeit Marketing 04.06.2020 21.05.2020
Smart Energy Technology 11.06.2020 28.05.2020
Immobilien Anlagen Finance/Economy 18.06.2020 04.06.2020
BOLERO Art/Culture/Travel/Fashion 25.06.2020 28.05.2020
Nutzfahrzeuge Cars/Motorcycles 25.06.2020 11.06.2020
Pensionskassen¹ Finance/Economy 02.07.2020 18.06.2020
Weiterbildung³ Management/Education 20.08.2020 06.08.2020
Saubere Schweiz³ Sustainability 20.08.2020 06.08.2020
BOLERO Art/Culture/Travel/Fashion 20.08.2020 23.07.2020
UHREN + SCHMUCK³ Luxury 20.08.2020 06.08.2020
Digital Business IT/Consumer electronics 27.08.2020 13.08.2020
Green Mobility¹ Sustainability 27.08.2020 13.08.2020
Europa Forum Luzern Magazin Finance/Economy 27.08.2020 31.07.2020
New Leadership³ Management/Education 03.09.2020 20.08.2020
VORSORGE GUIDE ¹ Finance/Economy 03.09.2020 13.08.2020
STARTUP ²³ Finance/Economy 10.09.2020 20.08.2020
MBA Management/Education 10.09.2020 27.08.2020
Standort Flughafen Zürich 10.09.2020 27.08.2020
Online-Shopping³ Shopping 17.09.2020 03.09.2020
Luxusreisen Travel 17.09.2020 27.08.2020
Business Innovation³ IT/Consumer electronics 17.09.2020 03.09.2020
MILLIONÄR Finance/Economy 17.09.2020 27.08.2020
Immobilienwirtschaft Finance/Economy 24.09.2020 10.09.2020
Beschaffung ³ Finance/Economy 24.09.2020 10.09.2020
DIGITAL SHAPERS IT/Consumer electronics 24.09.2020 03.09.2020
Wirtschaftsprüfung Finance/Economy 01.10.2020 17.09.2020
Flottenmanagement / Carsharing Cars/Motorcycles 01.10.2020 17.09.2020
BOLERO Art/Culture/Travel/Fashion 01.10.2020 28.08.2020
Unternehmensversicherungen¹ Finance/Economy 08.10.2020 24.09.2020
Bildung + Karriere³ Management/Education 15.10.2020 01.10.2020
MICE Marketing 15.10.2020 01.10.2020
Anlegen (Fonds und Strukturierte Produkte)¹ Finance/Economy 22.10.2020 08.10.2020
HOMES Lifestyle/Architecture/Building 22.10.2020 01.10.2020
MARKETING (GfM)³ Marketing 29.10.2020 22.10.2020
Nutzfahrzeuge²³ Cars/Motorcycles 29.10.2020 15.10.2020
Smart Energy Technology 29.10.2020 15.10.2020
Digitaltag 2020 29.10.2020 03.10.2020
Master-Studiengänge³ Management/Education 05.11.2020 22.10.2020
Consulting (ASCO)³ Finance/Economy 05.11.2020 22.10.2020
Standort Zentralschweiz³ Marketing 05.11.2020 22.10.2020
UHREN + SCHMUCK Luxury 12.11.2020 22.10.2020
KMU Finance/Economy 12.11.2020 29.10.2020
Stahlbau + Stahlhandel³ Finance/Economy 12.11.2020 29.10.2020
Finanzplanung / Vorsorge¹ Finance/Economy 19.11.2020 05.11.2020
BOLERO Art/Culture/Travel/Fashion 19.11.2020 23.10.2020
Logistik¹³ Logistics 26.11.2020 12.11.2020
Digitale Innovation IT/Consumer electronics 26.11.2020 12.11.2020
MILLIONÄR Finance/Economy 26.11.2020 05.11.2020
GENUSS² Food/Gastonomy 03.12.2020 12.11.2020
LUXE Luxury 03.12.2020 12.11.2020
CHAMPAGNER Food/Gastonomy 10.12.2020 19.11.2020
Standort Olten Marketing 10.12.2020 26.11.2020
Corporate Social Responsability¹ Management/Education 10.12.2020 26.11.2020

Newspaper
Format:320 x 470mm
Text area:291 x 438 mm (advertisements only possible in the text area)
Tone value:3-98% (highlight 0% = paper-white)
UCR:240% (sum of C+M+Y+K)
Colours:Must be resolved in CMYK
Resolution:243dpi
ICC profile:ISO Newspaper 26v4
By e-mail to anzeigen-prod@admeira.ch
Specials on gloss paper
Format: 320 x 470mm
Text area:291 x 438 mm (advertisements only possible in the text area)
Colours:Must be resolved in CMYK
Resolution:300dpi
ICC profile:ISO Coated_V2_300_eci
By e-mail to anzeigen-prod@admeira.ch
Specials in magazine format
Format: 210 x 282mm
Bleed advertisements:+5 mm trim on all sides
Colours:Must be resolved in CMYK
Resolution:300dpi
ICC profile:ISO Coated_V2_300_eci
By e-mail to anzeigen-prod@admeira.ch

Please send the artwork to: zopvs@swissprinters.ch and michael.germann@admeira.ch

ReadersReachStructureAffinity
Total74 000 1.5% 100% 100
Geschlecht   
Männer56 000 2.3% 75.4% 151
Frauen18 000 0.7% 24.6% 49
Alter
14 - 19 Jahre1 000 0.2% 1.0% 14
20 - 29 Jahre9 000 1.3% 12.2% 83
30 - 39 Jahre14 000 1.7% 18.5% 112
40 - 49 Jahre13 000 1.6% 17.7% 104
50 - 59 Jahre17 000 2.0% 23.5% 134
60++ Jahre20 000 1.5% 27.0% 100
Haushaltseinkommen in CHF
bis 3 9997 000 0.9% 9.5% 62
4 000 - 7 99921 000 1.1% 27.6% 70
8 000 ++47 000 2.1% 62.9% 139
Siedlungsart
Agglo-Haupt-/Nebenkern + Gürtel62 000 1.6% 83.1% 106
Ausserhalb Agglomeration13 000 1.2% 16.9% 78
Erwerbstätigkeit
Vollzeit47 000 2.2% 62.8% 147
Teilzeit12 000 1.1% 16.0% 70
Ausbildung / Lehre1 000 0.3% 1.1% 18
nicht erwerbstätig15 000 1.1% 20.1% 71
Schulbildung
obligatorisch6 000 0.7% 7.5% 45
mittel25 000 1.0% 33.6% 67
hoch44 000 2.7% 58.9% 178
Interessen sehr stark / eher stark
Wirtschaft66 000 3.3% 88.5% 217
Börse, Geldanlage, Finanzmärkte48 000 4.8% 65.2% 317
Autos und Motorräder23 000 2.2%30.6% 144
Computer und Informatik37 0002.4%50.4% 156
Science and technology55 000 2.2% 74.2% 145

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people