The weekly Swiss newspaper for business – Since 1861

The weekly Swiss newspaper for business – Since 1861

Readers maintain an overview with Switzerland's largest business newspaper. Alongside in-depth researched company histories and management issues, the focus of the first section every week is on the key economic and business issues. On the opinion pages editors, internationally recognised economists and prominent guest writers present their views of things. In the HZ interview, members of the editorial team have lively and controversial discussions with entrepreneurs and politicians.

The second section is dedicated to the financial sector. The first pages are devoted to reporting on banks and insurance companies. This is followed by the redesigned investment section for ambitious investors. Readers benefit from the expertise of the US daily «Wall Street Journal» and the German Welt Group, thanks to our cooperation with these renowned editorial teams. Finally, themed special supplements complete the picture.
With its finger on the pulse of Swiss business, it is able to recognise tomorrow's trends today – because «Handelszeitung» readers think globally and want to operate successfully in Switzerland.

Characteristic

Weekly

Distribution

German-speaking part

Readership

80 000 readers
German-speaking population
(Source: MACH Basic 2019-1)

Cost-per-thousand

4c gross rate CHF 168

Frequency

weekly on Thursday

Distributed circulation

36 940 copies
(Source: WEMF/SW 2018)

Reach

1,7% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

4c CHF 13 500

Basic rates

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Double-page spreads

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Advertorials

Advertorials

An interesting addition to traditional advertising: With an advertorial you can portray your company, production or your product strategy in the form of a journalistically-written article.

You decide the publication date, content, scope and design. You can also choose whether you wish to send us print-ready documents or whether we should produce the design and/ or layout. With advertorials, we can provide the design ad layout from A to Z, if required, and guarantee a professional image.
– Placement costs: identical to advertisement prices.
– Layout costs: from CHF 600.00 per page, depending on complexity (if print material not supplied by advertiser.)


Advert-Site / Ad panels

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT


Spaltenbreiten

Volume discounts 2019

Turnover discounts in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine, Schweizer Versicherung and all their specials.

TurnoverDiscount
40 000 3%
80 000 4%
120 000 5%
180 000 6%
240 000 7%
300 000 8%
400 000 9%
500 000 10%
600 000 11%
700 000 12%
800 000 13%
900 000 14%
1 000 000 15%
1 100 000 16%
1 200 000 17%
1 300 000 18%
1 400 000 20%
1 500 000 21%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

Frequency discounts

3x 5%
6x 8%
13x 10%
26x 15%
52x 20%

* Within 12 months, concurrent order without change of size

Agency commission AC

Advertisements15%
Brochure inserts5%

Basic rates

All rates in CHF gross

Print RunFormatUp to 50 gUp to 75 gUp to 100 gUp to 125 g
45 000 copiesmax. 235 × 320 mm min. 150 × 20021 870 22 815 24 255 30 375

Advertising rates effective 01.01.2018. Rates are subject to change. All reates in gross CHF plus 7.7% VAT

Brochure-inserts

– Split editions and other formats available on request
– Binding samples are required
– Prices per 1000 copies incl. technical costs and postage– Eligible for discount
– AC on brochure inserts 5%
– Split Surcharge for Inserts: CHF 2000.–

Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in Handelszeitung(or corresponding format) will be made per ad.

2019 Schedule

IssuePublication dateAdvertising deadlineIssuePublication dateAdvertising deadline
103.01.1920.12.182627.06.1920.06.19
210.01.1903.01.192704.07.1927.06.19
317.01.1910.01.192811.07.1904.07.19
424.01.1917.01.192918.07.1911.07.19
531.01.1924.01.1930/3125.07.1918.07.19
607.02.1931.01.193208.08.1925.07.19
714.02.1907.02.193315.08.1908.08.19
821.02.1914.02.193422.08.1915.08.19
928.02.1921.02.193529.08.1922.08.19
1007.03.1928.02.193605.09.1929.08.19
1114.03.1907.03.193712.09.1905.09.19
1221.03.1914.03.193819.09.1912.09.19
1328.03.1921.03.193926.09.1919.09.19
1404.04.1928.03.194003.10.1926.09.19
1511.04.1904.04.194110.10.1903.10.19
1618.04.1911.04.194217.10.1910.10.19
1725.04.1918.04.194324.10.1917.10.19
1802.05.1925.04.194431.10.1924.10.19
1909.05.1902.05.194507.11.1931.10.19
2016.05.1909.05.194614.11.1907.11.19
2123.05.1916.05.194721.11.1914.11.19
2229.05.1923.05.194828.11.1921.11.19
2306.06.1929.05.194905.12.1928.11.19
2413.06.1906.06.195012.12.1905.12.19
2520.06.1913.06.1951/5219.12.1912.12.19

Published: Weekly
First day of sale: Thursday
Delivery of data: 3 working days before publication

Newspaper
Format:320 x 470mm
Text area:291 x 438 mm (advertisements only possible in the text area)
Tone value:3-98% (highlight 0% = paper-white)
UCR:240% (sum of C+M+Y+K)
Colours:Must be resolved in CMYK
Resolution:243dpi
ICC profile:ISO Newspaper 26v4
By e-mail to anzeigen-prod@admeira.ch
Specials on gloss paper
Format: 320 x 470mm
Text area:291 x 438 mm (advertisements only possible in the text area)
Colours:Must be resolved in CMYK
Resolution:300dpi
ICC profile:ISO coated V2_300%
By e-mail to anzeigen-prod@admeira.ch
Specials in magazine format
Format: 210 x 282mm
Bleed advertisements:+5 mm trim on all sides
Colours:Must be resolved in CMYK
Resolution:300dpi
ICC profile:ISO coatedV2_300%
By e-mail to anzeigen-prod@admeira.ch

Please send the artwork to: zopvs@swissprinters.ch and michael.germann@admeira.ch

ReadersReachStructureAffinity
Total80 000 1.7% 100% 100
Gender
Men55 000 2.3% 69.1% 139
Women25 000 1% 30.9% 62
Age
14 - 19 years1 000 0.5% 2.3% 31
20 - 29 years9 000 1.3% 11.5% 77
30 - 39 years11 000 1.4% 13.7% 84
40 - 49 years18 000 2.1% 22.1% 127
50 - 59 years20 000 2.4% 25.1% 144
60++ years20 000 1.6% 25.3% 95
Household income in CHF
Up to 3 9993 000 0.6% 5.1% 33
4 000 - 7 99923 000 1.2% 28.2% 70
8 000 ++54 000 2.5% 66.7% 150
Residential area
Urban / agglomeration 68 000 1.8% 84.2% 107
Country13 000 1.2% 15.8% 73
Occupation
Full-time53 000 2.6% 66% 156
Part-time12 000 1.0% 13.5% 58
Education / apprenticeship1 000 0.5% 1.8% 29
Non-working15 000 1.1% 18.6% 66
Education
Primary/middle school 5 000 0.7% 7.4% 43
Vocational school32 000 1.3% 40.4% 80
High school, university 42 000 2.7% 52.2% 162
Strong / moderate interests
Stock exchange, investments, financial markets50 000 5.1% 62% 309
Economy72 000 3.7% 90% 221
Background reports and analysis39 000 2.6%48.7% 154
Science and technology54 0002.4%67.3% 146
Cars and motorcycles24 000 2.3% 29.5% 139

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 7838 000 people

Name Topic Publication date Closing date PDF
Immobilien-Anlagen Finance/Economy 20.06.2019 13.06.2019
Saubere Schweiz Sustainability 27.06.2019 20.06.2019
Nutzfahzeuge Cars/Motorcycles 27.06.2019 20.06.2019
Pensionskassen Finance/Economy 04.07.2019 27.06.2019
Weiterbildung Management/Education 22.08.2019 15.08.2019
Digital Business IT/Consumer electronics 22.08.2019 15.08.2019
Green Mobility Sustainability 29.08.2019 22.08.2019
Bolero Fashion 29.08.2019 02.08.2019
MICE (Meetings Incentives Conventions Events) Marketing 05.09.2019 29.08.2019
New Leadership Management/Education 05.09.2019 29.08.2019
Leading Finance Finance/Economy 05.09.2019 29.08.2019
TOP 100 Startups Finance/Economy 05.09.2019 16.08.2019
MBA Management/Education 12.09.2019 05.09.2019
Technologiewerkplatz Schweiz Technology 12.09.2019 05.09.2019
Vorsorge Guide Finance/Economy 12.09.2019 06.08.2019 PDF
Office Management/Education 12.09.2019 05.09.2019
Kreuzfahrten Travel 19.09.2019 29.08.2019
Business Innovation Finance/Economy 19.09.2019 12.09.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 19.09.2019 29.08.2019
Immobilienwirtschaft Finance/Economy 26.09.2019 19.09.2019
Beschaffung Finance/Economy 26.09.2019 12.09.2019
Digital Shapers Finance/Economy 26.09.2019 07.09.2019
Wirtschaftsprüfung Finance/Economy 03.10.2019 26.09.2019
Privatkliniken Health 03.10.2019 26.09.2019
Unternehmensversicherungen Finance/Economy 10.10.2019 03.10.2019
Flottenmanagement / Carsharing Cars/Motorcycles 10.10.2019 03.10.2019
Bolero Fashion 10.10.2019 30.08.2019
Bildung + Karriere Management/Education 17.10.2019 10.10.2019
Anlegen (Fonds und Strukturierte Produkte) Finance/Economy 24.10.2019 17.10.2019
homes II Lifestyle/Architecture/Building 24.10.2019 11.10.2019
Marketing Marketing 31.10.2019 10.10.2019
Nutzfahzeuge Cars/Motorcycles 31.10.2019 24.10.2019
Smart Energy Technology 31.10.2019 24.10.2019
Master-Studiengänge Management/Education 07.11.2019 31.10.2019
Consulting (ASCO) Finance/Economy 07.11.2019 31.10.2019
Standort Zentralschweiz Marketing 07.11.2019 31.10.2019
Dualer Bildungsweg Management/Education 14.11.2019 07.11.2019
Stahlbau + Stahlhandel Finance/Economy 14.11.2019 07.11.2019
KMU Finance/Economy 14.11.2019 07.11.2019
Uhren & Schmuck Luxury 14.11.2019 24.10.2019
Bolero Fashion 21.11.2019 24.10.2019
Finanzplanung / Vorsorge Finance/Economy 21.11.2019 14.11.2019
Logistik Logistics 28.11.2019 21.11.2019
Digitale Innovation IT/Consumer electronics 28.11.2019 21.11.2019
MILLIONÄR (Anleger Magazin) Finance/Economy 28.11.2019 07.11.2019
Sport-Management Sport 28.11.2019 21.11.2019
Genuss (Essen + Trinken) Food/Gastonomy 05.12.2019 14.11.2019
LUXE Luxury 05.12.2019 14.11.2019
Champagner Food/Gastonomy 12.12.2019 21.11.2019
Corporate Social Responsibility Management/Education 12.12.2019 05.12.2019
Monothematische Sonderausgabe zum Jahresende Finance/Economy 19.12.2019 12.12.2019