THE SWISS MAGAZINE FOR FASHION AND CULTURE
Bolero is Switzerland's leading luxury magazine about fashion, beauty and culture. In 2015, 25 years after establishment, the magazine had a makeover. Fashion shoots, interviews and portraits from fashion capitals such as Paris, Milan, London and New York give each edition an international flair. Stories with a strong link to Switzerland are also included. Bolero gets to the heart of the matter. The magazine contains extensive photo spreads and articles for readers to take their time and enjoy.
- Facts & Figures
- Advertising rates 2019
- Discounts
- Extra costs
- Specialities
- Schedule
- Specials
- Technical specifications
Fashion magazine
German-speaking part
6x per year
4c CHF 19 880
50 603 copies
(Source: WEMF/SW 2018)
Basic rates
Formats Pages | Type area Width x height in mm | Trim size Width x height in mm | Gross rate in CHF b/w or 4c | ||
---|---|---|---|---|---|
![]() | 1/1 page | 189 x 268 | 210 x 282 | 19 880 | |
![]() | 1/1 page, 1st right-hand page Contents | 189 x 268 | 210 x 282 | 21 800 | |
![]() | 1/1 page, 2nd right-hand page Editorial / publishing details | 189 x 268 | 210 x 282 | 21 270 | |
![]() | 1/1 page, 3rd right-hand page contributors | 189 x 268 | 210 x 282 | 20 815 | |
![]() | 2/1 panorama | 402 x 268 | 420 x 282 | 43 735 | |
![]() | 2/1 1. panorama | 402 x 268 | 420 x 282 | 50 295 | |
![]() | 2/1 2. panorama | 402 x 268 | 420 x 282 | 48 109 | |
![]() | 2/1 3. panorama | 402 x 268 | 420 x 282 | 43 735 | |
![]() | 1/2 portrait | 95 x 268 | 104 x 282 | 12 425 | |
![]() | 1/2 landscape | 189 x 134 | 210 x 140 | 12 425 | |
![]() | 1/3 portrait | 63 x 268 | 71 x 282 | 8 615 | |
![]() | 1/3 landscape | 189 x 92 | 210 x 96 | 8 615 | |
![]() | classified advertisements | Format & Preis auf Anfrage |
Cover pages
Formats Pages | Type area Width x height in mm | Trim size Width x height in mm | Gross rate in CHF b/w or 4c | Gross rate in CHF b/w or 4c NATIONAL | |
---|---|---|---|---|---|
![]() | Opening; 2nd. Cover page + 3rd page | 402 x 268 | 420 x 282 | 56 8551 | |
![]() | 3rd cover page | 189 x 268 | 210 x 282 | 11 627 | 19 880 |
![]() | outside back cover | 189 x 268 | 210 x 282 | 25 8501 |
Advertorials (delivered)
Formats Pages | Type area Width x height in mm | Trim size Width x height in mm | Gross rate in CHF b/w or 4c | Gross rate in CHF b/w or 4c NATIONAL | |
---|---|---|---|---|---|
![]() | 1/1 page | 189 x 268 | 210 x 282 | 10 570 | 19 8932 |
![]() | 2/1 panorama | 402 x 268 | 420 x 282 | 19 977 | 37 7882 |
1 This position is only available with a binding booking six weeks before publication date. In case of cancellation of an order we charge 50% of the price.
2 Advertorials are not eligible for turnover discounts or agency commission/YTP.
Design guidelines:
- Name and logo of the carrier title and its classifieds may not be used.
- The typography and layout must ensure that the reader can clearly distinguish between the advertorial and editorial content.
- The client must be clearly visible.
- The advertorial must feature the word ADVERTORIAL at the top right or top left.
- Prior to publication, we require a layout for approval by the publisher.
- Advertisements taking up less than 1/4 of a page are framed for layouting purposes.
- Advertisements taking up less than 1/1 page are always placed adjacent to text.
- For bleed-off, trim + 5 mm applies on all 4 edges.
- Text and parts which may not be trimmed must be 8 mm from the edge.
- All colours (including chromatic colours) use a 4-colour base (euroscale: cyan, magenta, yellow and black).
Advertising rates effective 01.01.2019; rates are subject to change; all rates in CHF gross plus 7,7% VAT.
Turnover discount 2019
Turnover discounts* in CHF can be accumulated with Beobachter, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.
Turnover | Discount |
---|---|
60 000 | 2% |
100 000 | 3% |
200 000 | 4% |
300 000 | 5% |
400 000 | 6% |
500 000 | 7% |
600 000 | 8% |
750 000 | 9% |
900 000 | 10% |
1 050 000 | 11% |
1 200 000 | 12% |
1 400 000 | 13% |
1 650 000 | 14% |
1 900 000 | 15% |
2 150 000 | 16% |
2 400 000 | 17% |
2 700 000 | 18% |
3 000 000 | 19% |
3 300 000 | 20% |
3 600 000 | 21% |
3 900 000 | 22% |
4 200 000 | 23% |
4 500 000 | 24% |
Agency commission AC | |
For authorised media and advertising agencies | 15% of net |
Specialities (inserts, bound inserts, etc.) | 5% of net |
Yearly turnover premium YTP | |
Minimum volume of 3 pages a year in one or more titles of Ringier Axel Springer Medien Schweiz AG | 15% of net |
Specialities (inserts, bound inserts, etc.) | 5% of net |
*Gross according to rate less special discounts, plus aditional costs (placement surcharges)
Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)
Ad placement guarantee | |
---|---|
1/2 page or larger | 10% of gross rate |
Smaller than 1/2 page | 20% of gross rate |
Common campaign | |
Per third-party ad | 30% of gross rate 1/1 page Without turnover discount, AC or YTP Template must be submitted to the publisher |
General terms and conditions
This rate card is subject to the general terms and conditions on www.go4media.ch.
Supplements 2019
Print run 85 000 copies. All rates in CHF gross plus 7.7% VAT.
Weight | Fixed insert | Product sample | Bound insert1 | Loose insert | |
---|---|---|---|---|---|
Postcard3(one page unfolded) | 14 280 | on request | |||
up to 20 g | 20 995 | 24 650 | on request | ||
up to 15 g | 27 625 | on request | |||
16 - 25 g | 32 300 | on request | |||
26 - 35 g | 25 330 | 36 550 | on request | ||
36 - 50 g | 30 515 | 43 775 | on request |
Gross rates in CHF (incl. carriage and technical costs). Reservation/cancellation 5 weeks before publication.
1 30% surcharge for inserts with product sample
2 Including technical costs (subscription/newsagents)
3 Minimum format 140 x 90 mm / maximum format 210 x 148 mm
Formats / Weights
Placement | Fixed inser | Product sample | Bound insert | Loose insert | Piggyback |
---|---|---|---|---|---|
first page on a sheet at the head | always according to feasibility check | at certain points between 2 pages | at certain points | on back pag | |
Size min. | 2 pages | - | 2 pages | 2 pages | 2 pages |
Size max | 24 pages | - | 48 pages format dependent | 32 pages | 64 pages |
Thickness max. | 2 mm | 2 mm | - | 2 mm | 3 mm |
Format min. width | 60 mm | 65 mm | 115 mm | 100 mm | 148 mm |
Format min. height | 80 mm | 84 mm | 140 mm | 150 mm | 210 mm |
Format max. width | 170 mm | 110 mm | 4magazine format | 195 mm | 4magazine format |
Format max. height | 252 mm | 170 mm | 4magazine format | 267 mm | 4magazine format |
Paper weight min. 2 pages | 120 gm2 | - | 100 gm2 | 120 gm2 | 120 gm2 |
Paper weight min. 4–8 pages | - | - | 60 gm2 | 80 gm2 | 80 gm2 |
Paper weight min. > 8 pages | - | - | 40 gm2 | 50 gm2 | 50 gm2 |
Paper weight max. 2 pages | 300 gm2 | - | 240 gm2 | 300 gm2 | 350 gm2 |
Total weight min. | 2 g | 2 g | - | - | - |
Total weight max. | 20 g | 20 g | - | - | - |
Grind off | - | 3 mm | - | - | |
Top edge bleed (only bound inserts) | - | 5 mm | - | - | |
Foot trim max. | - | 23 mm | - | - | |
Glue strips | 3 mm from left edge | 3 mm vom linken Rand | - | - | - |
Max allowances +/- | 9 mm / axial 4° | 9 mm / axial 4° | - | - | - |
Split options see smartFinishing | newsagents/subscription | newsagents/subscription | newsagents/subscription | newsagents/subscription | newsagents/subscription |
Layout errors | 2% | 2% | 2% | 2% | 2% |
4 Note the trimming in the format table. Deviations from these standards must always be arranged in advance.
Third-party adverts up to 3 pages will be billed with a 30% surcharge on the gross price of a 1/1 page and are not eligible for volume discounts, AC or YT
smartFinishing
Advertisement | Fixed insert | Bound insert | Loose Insert | Piggyback | |
---|---|---|---|---|---|
Split on demand | |||||
Split surcharge5 | 3 000.– | 3 000.– | 3 000.– | 3 000.– | 3 000.– |
5 Split surcharge is not eligible for turnover discounts, AC or YTP.
Technical details
Equipment | Multi-page fixed inserts, bound inserts, loose inserts, and piggybacks will only be processed if they are cross, centre or z-folded. Zig-zag and 6-page gatefolds cannot be processed. The closed side of the loose inserts must be pointed towards the gutter. Stapled and delivered bound inserts may only be accepted upon consultation (staple position). Bound inserts with more than 4 pages should not be stapled. The bound inserts must not show any breakages of the coating application in the fold. In the event of any production problems, completion of the print run shall have priority over special applications. |
Packaging for delivery | Manageable amounts, grip height up to a maximum of 12 cm per layer, unfolded, uncrossed and neatly palletised. Products must be delivered without creased corners, wrinkles or displaced spines. Such defects diminish quality and result in additional costs. The pallet frame/straps must prevent deformation of the products and protect them from moisture. The pallets must indicate the following information on at least two pages per pallet slip: a) product name, particularly type designation (coding and similar information) b) object c) issue d) product type e) copies per pallet f) pallet number g) client h) sender i) production date. |
Dummies, sketches | The final approval of every order is dependent on the timely submission of a binding sample (product for production) and a detailed sketch. |
Delivery | 10 working days before publication: Swissprinters AG Rampe 1 – 3, Brühlstrasse 5, 4800 Zofingen Delivery conditions: DDP (Incoterm 2010) |
2019 Schedule
Issue | Supplement in | Supplement in | Advertising deadline | Focus topics |
---|---|---|---|---|
1 | Handelszeitung | 21.02.19 | 24.01.19 | Fashion / Best of the S/S season |
1 | Bilanz | 22.02.19 | 24.01.19 | Fashion / Best of the S/S season |
2 | Handelszeitung | 28.03.19 | 28.02.19 | Fashion / Accessories / Travel / Hot Destinations |
2 | Bilanz | 29.03.19 | 28.02.19 | Fashion / Accessories / Travel / Hot Destinations |
3 | Handelszeitung | 29.05.19 | 02.05.19 | Fashion / Art (Art Basel) |
3 | Bilanz | 31.05.19 | 02.05.19 | Fashion / Art (Art Basel) |
4 | Handelszeitung | 29.08.19 | 02.08.19 | Fashion / Best of the A/W Season |
4 | Bilanz | 30.08.19 | 02.08.19 | Fashion / Best of the A/W Season |
5 | Handelszeitung | 03.10.19 | 30.08.19 | Fashion / Accessories / Design |
5 | Bilanz | 27.09.19 | 30.08.19 | Fashion / Accessories / Design |
6 | Handelszeitung | 21.11.19 | 24.10.19 | Fashion / Jewellery & Watches |
6 | Bilanz | 29.11.19 | 24.10.19 | Fashion / Jewellery & Watches |
Published: 6x per year | |
First day of sale: varies, depending on carrier title | |
Delivery of data: 20 working days before publication |
Technical data
Print material | |
---|---|
Colours | In order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard |
Print process | Offset |
UCR | 300% (sum of C+M+Y+K) |
ICC profile | ISO Coated_V2_eci |
Data preparation | |
Documents | PDF/X-3. Other documents on request |
Images | Resolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images |
Colour composition | All advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black). |
Panorama pages | For 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira. |
Data transfer | |
FTP | On request |
anzeigen-prod@admeira.ch | |
Postal address | Admeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich |
Technical data | |
Magazine format | 210 x 282 mm |
Bleed advertisements | +5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge. |