PEOPLE IN FOCUS

PEOPLE IN FOCUS

Blick is published from Monday to Saturday with a daily readership of a half million. As a Swiss tabloid newspaper, it sets standards and reports daily on topics that affect people in our country – uncomfortable, provocative and blunt when necessary. Blick is about emotion, in good times and bad. We show the people, we show the tears – of laughter and of sorrow. Big stories and big pictures in the news, economy, politics, world, lifestyle and sports segments. Blick is independent – neither left nor right of centre.

The separate sports section reports on current sporting events from Switzerland and around the world, telling the stories behind the statistics and talking frankly with the people involved.

As exclusive supplements, the regular Blick special editions are dedicated to exciting topics such as travel, cars, football, ice hockey and much more.

In addition to the printed Blick publications, the Blick Group also reaches people over the online portals Blick.ch and Blickamabend.ch, apps such as Blick News und Sport, BlickVR, Blick E-Paper, and social media channels such as Facebook, Twitter and Instagram. SonntagsBlick round off the Blick Group portfolio.

Characteristic

Daily newspaper

Distribution

German-speaking part

Readership

455 000 readers
German-speaking population
(Source: MACH Basic 2018-2)

Cost-per-thousand

4c gross rate CHF 58

Frequency

Monday-Saturday

Distributed circulation

122 087 copies
(Source: WEMF/SW 2018)

Reach

9.5% of German-speaking group
(Source: MACH Basic 2018-2)

1/1 page, gross rate

4c CHF 26 200

Basic rates

All advertising formats placed adjacent to text.


Double-page spreads


Special placement/form


Display ad

Placed at the bottom of an editorial page. Bordered by editorial copy on two sides

We would be happy to provide you with a personal consultation regarding further special ad placements. Prices valid from 1 January 2019 for provisions in Switzerland; all prices in CHF plus VAT.

Classified advertisements

SectionPublication datePrice in CHF 4cPrice in CHF b/wRate type
Marketplacedaily10.008.60per mm
Vehicle marketdaily10.008.60per mm
Vehicle offersdaily10.008.60per mm
Erotic (basic price)daily11.30per mm
Erotic telekiosk presentationdaily15.80per mm

Column widths / Formats

MarketplaceMarketplace
1 column45 mm wide4 columns192 mm wide
2 columns94 mm wide5 columns241 mm wid
3 columns143 mm wide6 columns290 mm wide

Minimum format: 45 x 22 mm
Discounts: Frequency or turnover discount will be deducted. AC: 5% off all classifieds
Closing date: Two working days before publication with a deadline of 9:00 a.m.

Frequency discount classified advertisement

12 month period.

10x5%30x10%100x20%
20x8%50x15%

Online ad services

Classified ads can be posted on the internet as well (blick.ch/rubrikanzeigen). Discount for online orders: 5%. Please note that payment for online orders must be made by credit card.

Turnover discount 2019

Cumulated annual gross expenditure* at Blick & SonntagsBlick in CHF
(Blick.ch and BlickMobile may be taken into account by prior agreement).

TurnoverDiscountTurnoverDiscountTurnoverDiscount
30 0002%450 00010%1 500 00017%
55 0004%625 00012%1 700 00018%
85 0006%775 00013%1 900 00019%
150 0007%950 00014%2 100 00020%
250 0008%1 100 00015%2 400 00022%
350 0009%1 300 00016%

*Gross according to rate less special discouonts, plus additional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

Frequency discount*

Blick only. No size changes, 1/4 page maximum. Change of subject/text for complete advertisements only.

3x2%13x10%50x18%
6x5%26x13%100x20%

* Separate frequency discount for classified advertisements.

Agency commission AC

Authorised media and advertising agencies5% of net

Yearly turnover premium YTP

A minimum annual turnover of CHF 30 000 (without sections)5% of net

Special discounts

Special discount over 20% excludes further discounts such as volume, frequency and combination discounts, etc. No AC/YTP from 35%.

Education and further education12%
Political notices15%
Culture and events30%
Advertorials0%

Basic rates 2019

Rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.

Circulationup to 25 gup to 50 gup to 75 gup to 100 gup to 120 g
Blick complete: 145 000* (Abo 105 000 Ex. / Kiosk 40 000 Ex.)46 11051 76558 76566 26573 805
Split for Central Switzerland (ZS): 16 5006 848 7 541 8 316 9 207 9 785
Split for western Swiss plateau A: 15 000 6 3306 9607 6808 505 9 045
Split for western Swiss plateau B: 31 000 12 152 13 671 14 973 16 461 17 608
Split for Basel (BS/BL): 12 500 4 725 5 3135 713 6 1756 700
Split for Zurich (ZH): 36 00013 572 14 832 15 912 17 17218 468
Split for the Grisons (GR): 10 000 5 460 5 996 6 531 7 140 7 854
Split for eastern Switzerland (OS): 14 000 6 580 7 2247 980 8 820 9 380

*5% higher print run for loose inserts published on Saturdays.

Surcharges

Fixed inserts
Add your insert to Blick as a fixed insert. The basic price for a insert and fixed insertion fee is CHF 4 000. We would be happy to send you detailed information.

Third-party ads
If a loose insert contains a third-party ad, +20% of the gross price of a 1/1 page will be charged per ad.

Exclusivity
If an exclusivity right is required for an loose insert on the date of publicaton, the loose insert fee will be increased by 50%.

Placement surcharge
20%

Advertorials
On request: advertorial production priced at CHF 7 500 (net/net) per page.

Technical specifications

CriterionSpecifications
Formatat least A5, 4 pages, 235 x 320 mm maximum
Weightat least 8 g, 125 g maximum
Loose inserts weighing over 125 g on request only after clarification of the technical possibilities.
FoldsNo fanfolds or leporello folds, longer side closed.
Layout errorsmax. 2%
DummyThe final approval of every order depends on the due submission of a binding sample.

Delivery

Delivery addressRingier Print Adligenswil AG, Warenannahme 2 Ebikonerstrasse 75, CH-6043 Adligenswil tel. +41 41 375 11 11, fax +41 41 375 16 90.
DeliveryThree working days prior to publication.
ContainerLoose inserts with title page on top in packs of up to at least 50 copies, unpackaged and unbound and stacked on EUR pallets. In layers of 8 to 10 cm (grip height) in pallet frames.

2019 Schedule

Publication dateAdvertising deadline
MondayThursday, 9 a.m.
TuesdayFriday, 9 a.m.
WednesdayMonday, 9 a.m.
ThursdayTuesday, 9 a.m.
FridayWednesday, 9 a.m.
SaturdayThursday, 9 a.m.

Published:daily, Monday to Friday
Delivery of data 1): 3 working days before publication
Right to postpone:7 days

1) Advertisements subject to approval (of an editorial nature, political advertisements) and advertisements with proofs at least 5 working days before publication.

The advertising deadline is the final date for schedulings, suspensions, corrections and delivery of print documents.

In 2019, Blick will not be published on the following dates:
01.01.19/02.01.19/19.04.19/22.04.19/01.05.19/30.05.19/10.06.19/01.08.19/25.12.19/26.12.19

Printing material b/w to 4-colour

Colours/proofsTo ensure that the ad print quality is good, we require a binding quality colour proof or press proof aligned to the printing process. A FOGRA media wedge that comprises the set CIE-L*a*b* values must be present on the proof.
Printing processNewspaper web offset
Tone valuation3–98% (0% highlight = paper white)
UCR240% (Sum of C+M+Y+K)
ICC profileISO newspaper 26v4

Data medium (Mac and Windows)

DocumentsPDF/X-3. Other documents on request.
Imagesresolution in Blick, SonntagsBlick and Blick am Abend: Bitmap 845 dpi, greyscale and multicolour 200 dpi (for 48-line raster) Format: PDF, Tiff, EPS or JPEG, no RGB, DCS or OPI images
FontsSmallest font sizes/reverse types: = 8 PT (bold, sans serif)
Colour compositionAll ads (i.e. digital data, proofs, press proofs) must be configured according to process colours (cyan, magenta, yellow, black).

Data transfer

FTPOn request
Emailblick-prod@admeira.ch
ImportantPrior information to be sent to salesservices@admeira.ch specifying file name, publication, publication date, subject, contact details.

ReadersReachStructureAffinity

Total

455 000 9.5% 100% 100
Gender
Men290 000 12.1% 63.8% 128
Women164 000 6.8% 36.2% 72
Age

14 - 19 years

33 000 9.3% 7.3% 98

20 - 29 years

46 000 6.4% 10.1% 68
30 - 39 years57 000 7.3% 12.6% 78
40 - 49 years70 000 8.1% 15.4% 86
50 - 59 years85 000 10.4% 18.7% 109
60++ years163 000 12.9% 35.9% 136
Household income in CHF

Up to 3 999

88 000 12.0% 19.3% 126

4 000 - 7 999

205 000 10.7% 45.1% 113

8 000 ++

162 000 7.5% 35.6% 80
Residential area

Agglo-Haupt-/Nebenkern + Gürtel

333 000 8.8% 73.3% 93
Country127 000 11.7% 26.7% 126
Occupation
Full-time204 000 10.0% 44.9% 106
Part-time76 000 6.8% 16.8% 72
Education / apprenticeship22 000 7.3% 4.8% 78
Non-working153 000 11.3% 33.6% 119
Education
Primary/middle school 118 000 13,2% 25.9% 148
Vocational school266 000 10.8% 58.5% 114
High school, university71 000 4.7% 15.6% 50
Strong / moderate interests
Cars and motorcycles150 000 14.2% 33.0% 151

Börse, Geldanlage, Finanzmärkte

113 00011.6%24.9% 122
Sports312 000 10.8% 68.7% 115
Entertainment/communication219 000 10.9% 49.3% 115
Cosmetics, personal hygiene, beauty172 000 10.9% 37.8% 115

Source: MACH Basic 2017-2 / Basis: German-speaking group, 4 761 000 people

Medienradar

Affinity/Reach in %
progressive

80/11.1%

106/14.6%

78/10.7%

57/7.9%

extroverted

145/20.0%

94/12.9%

79/10.9%

introverted

142/19.6%

106/14.6%

95/13.0%

130/17.9%

Reach: 13.7% *
n weighted: 918
*%-basic universe
conservative

Data set: MACH Radar 2016
Audience: German-speaking group (basis n = 6 633)
Target group filter: none
WEMF/REMP © MACH Radar 2016

Name Topic Publication date Closing date PDF
ReiseBlick 2 Travel 22.02.2019 12.02.2019 PDF
Automobilsalon Cars/Motorcycles 02.03.2019 13.02.2019
Garten Garden 16.03.2019 04.03.2019
ReiseBlick 3 Travel 30.03.2019 20.03.2019 PDF
Ostern 06.04.2019 20.03.2019
ReiseBlick 4 Travel 26.04.2019 16.04.2019 PDF
Grill Food/Gastonomy 18.05.2019 03.05.2019
ReiseBlick 5 Travel 25.05.2019 15.05.2019 PDF
ReiseBlick 6/7 Travel 28.06.2019 18.06.2019 PDF
ESAF 2019 Sport 11.08.2019 26.07.2019
ReiseBlick 8 Travel 31.08.2019 21.08.2019 PDF
ReiseBlick 9 Travel 27.09.2019 17.09.2019 PDF
ReiseBlick 10 Travel 26.10.2019 16.09.2019 PDF
ReiseBlick 11 Travel 29.11.2019 19.11.2019 PDF