BILANZ - The Swiss business magazine

BILANZ - The Swiss business magazine

BILANZ is the leading Swiss business magazine covering all facets of economic affairs: research on the corporate world, analyses of the economic situation, investment service topics and advice on how to spend money tastefully.

BILANZ stands for personalised, well-researched business journalism in magazine form, also taking an international perspective. One expression of this is in our editorial partnership with the German magazine “WirtschaftsWoche”.

BILANZ places a particular emphasis on ratings and league tables in a wide range of different areas: hotels, airlines, private banks, investment funds, annual reports, the most powerful fi gures in commer

Characteristic

business magazine

Distribution

German-speaking part

Readership

186 000 readers
German-speaking part
(Source: MACH Basic 2019-1)

Frequency

monthly

Distributed circulation

42 283 copies
(Source: WEMF/SW 2018)

Reach

3.8% of German-speaking group
(Source: MACH Basic 2019-1)

1/1 page, gross rate

4c CHF 14 900

Cost-per-thousand

4c gross rate CHF 80

Basic rates

- Regular issues: 50 000 copies
- Bilanz Richest issue: 75 000 copies
- Advertising rates effective 01.01.2019, rates are subject to change, all rates in CHF gross plus 7.7% VAT.
- Prices valid for 1- to 4-colour advertisements (standard price) based on the Euroscale colours cyan, yellow, magenta and black.
- For bleed-off, trim +3 mm applies on all 4 edges. Keep all non-bleed elements at least 10 mm from edges to allow for trim.
- Ads with text follow-on border on editorial content on one side at least. The number of ads per issue with text follow-on is limited.
Please reserve as early as possible.
- Display ads are placed on an editorial page. Further display ads upon request.
- Serial advertisements are charged at 1/1 pages less a special discount of 10% and are eligible for volume and AC/ASB discounts.
- Cancellations or postponements of orders placed can only be accepted up to the advertising deadline. BILANZ reserves the right to invoice the advertising in the event of later suspensions.
- Reservations confirmed in writing by the customer or BILANZ that are cancelled after the booking deadline will also be invoiced.

1 incl. technical costs
2 excl.technical costs


Cover pages


Advertorials

- Regular issues: 50 000 copies
- Bilanz Richest issue: 75 000 copies

Turnover discounts 2019

Turnover discounts* in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine, Schweizer Versicherung and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Different discounts apply for dynamic pricing (www.admeira.ch/dynamicpricing)

 

Frequency discount

3x5%12x15%
6x10%18x20%
10x12%23x25%

- Valid up to 1/3 page
- No size changes permitted
- Change of motif with delivery of full templates
- May not be accumulated with franc discounts

Agency commission AC

For authorised media and avertising agencies 15% of net
Specialities5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP15% from CHF 60 000 gross

Special discounts

- Charitable discount in accordance with the ZEWO Foundation list: 50% reduction on the gross price
- Not eligible for contractual – and agency commission/JUP

Surcharges

- Follow-up advertisements plus 25% positioning surcharge on the gross price.
- Placement requests will be honoured wherever possible, but cannot be guaranteed.
- Positioning orders will only be accepted from 1/2 page with a 25% surcharge.
- Box number (chiffre) charges: domestic CHF 20.–, international CHF 25.–

Prices of specialities - Fixed insert 2019

Reguläre AusgabenReichsten-Bilanz
Postcard12 50020 090
bis 10 g25 00040 178
bis 25 g29 50047 411

Prices of specialities - Bound insert

Reguläre AusgabenReichsten-Bilanz
Bis 15 g24 00038 572
Bis 25 g27 00043 393
Bis 35 g29 00046 607
Bis 50 g30 50049 018
Bis 75 gAuf AnfrageAuf Anfrage
Bis 100 gAuf AnfrageAuf Anfrage

Prices of specialities - Loose insert

Reguläre AusgabenReichsten-Bilanz
Bis 15 g29 00046 607
Bis 25 g33 00053 036
Bis 35 g34 00054 643
Bis 50 g35 00056 250
Bis 75 g42 50068 303
Bis 100 g46 00073 928
Bis 125 g56 50090 803

- Regular issue: 50 000 copies.
- Bilanz Richest issue: 75 000 copies.
- Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in BILANZ (or corresponding format)will be made per ad.
- Split surcharge: CHF 3000.–
- Piggyback surcharge: CHF 2500.–

Formats / Technical specifications

Fixed insert:
- Special printing: on request
- Price includes shipping and technical costs
- Prices exclude cost of ad
- Prices plus 7.7% VAT
- Minimum format: 80 x 55 mm
- Maximum format: 195 x 250 mm
- Positioning subject to agreement
- Postal regulation: unfolded
- Special formats: must be booked early
- Process suitability and price for sachets and 3D inserts on request with sample
- Booklets subject to agreement
- 5 samples must be sent to the advertising department for checking prior to final approval
- For tipped inserts, a dummy/position sketch must be sent to the advertising department for approval 5 weeks before publication
- Delivery 1000 extra copies in each case

Bound insert:
- Special print: on request
- Prices include shipping and technical costs
- Prices excl. 7.7% VAT
- Format: 210 x 282 mm
- Head trim: 5 mm
- Face trim: 4 mm
- Foot trim: 23 mm
- Grind-off margin: 3 mm

Loose insert:
- Special print, split-run, piggybacking: on request
- Prices include shipping and technical costs
- Prices plus 7.7% VAT
- Minimum format: 105 x 148 mm
- Maximum format: 195 x 270 mm
- Minimum paper weight: 120 gsm
- The closed folio of multi-page inserts must be at least 148 mm wide.

Delivery:
- Delivery note must include: title, issue number, date, quantity
- In case of processing difficulties, completing the print run takes precedence.

No later than 8 days before on-sale date to:
Swissprinters AG
Warenannahme BILANZ
Brühlstrasse 5
4800 Zofingen
Phone +41 62 746 34 23 / 33 60

2019 Schedule

IssuePublication dateAdvertising deadlineFocus topicsAnnexes
225.01.1910.01.19Künstliche Intelligenz in der Vermögensverwaltung
322.02.1907.02.19Asset managersBolero
429.03.1914.03.19WatchesBolero
526.04.1911.04.19Private banking, carsTop legal firms, homes
631.05.1916.05.19100 richest people under 40, Art ratingBolero
728.06.1913.06.19Städte-Ranking
826.07.1911.07.19Hotel rating
930.08.1915.08.19Lifestyle for men, telecom rating, best employersBolero, Digital Shapers
1027.09.1912.09.19100 most powerful bankers, Golden Agers/pensionsBolero, Digital Shapers
1125.10.1910.10.19LuxuryHomes
1229.11.1914.11.19300 richest peopleBolero
01/2020.12.1905.12.19Credit card rating, investment guideWho is who

Published: monthly
First day of sale: Friday
Delivery of data: 10 working days before publication

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_eci
Data preparation
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
FTPOn request
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zu¨rich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total186 000 3.8% 100% 100
Gender
Men127 000 5.3% 68.4% 137
Women59 000 2.4% 31.6% 63
Age
14 - 19 years5 000 1.5% 2.8% 38
20 - 29 years22 000 3.1% 12% 81
30 - 39 years25 000 3.2% 13.5% 82
40 - 49 years33 000 3.9% 17.5% 100
50 - 59 years41 000 4.8% 21.8% 126
60++ years60 000 4.7% 32.3% 121
Household income in CHF
Up to 3 99919 000 2.6% 10.3% 68
4 000 - 7 99956 000 1,8% 29.9% 74
8 000 ++111 000 5.2% 59.8% 134
Residential area
Urban / agglomeration158 000 4.2% 84.7% 109
Country28 000 2.7% 15.3% 71
Occupation
Full-time99 000 4.9% 53.4% 126
Part-time30 000 2.7% 16.3% 70
Education / apprenticeship6 0000,9% 3.0% 49
Non-working51 000 3.7% 27.3% 96
Education
Primary/middle school18 000 2.2% 9.8% 57
Vocational school78 000 3.2% 42.1% 83
High school, university90 000 5.8% 48.1% 150
Strong / moderate interests
Stock exchange, investments, financial markets109 000 11.2% 58.4% 291
Economy155 000 7.9% 83.1% 204
Technology, science, research85 000 5.6% 45.7% 145
National and internat. Politics54 000 5.2% 28.9% 136
Berufs- und Arbeitswelt, Karriere113 000 5.1% 60.6%132

Source: MACH Basic 2019-1 / Basis: German-speaking group, 4 838 000 people

Name Topic Publication date Closing date PDF
Bolero Fashion 30.08.2019 02.08.2019
Bolero Fashion 27.09.2019 30.08.2019
Digital Shapers Finance/Economy 27.09.2019 12.09.2019
homes II Lifestyle/Architecture/Building 25.10.2019 11.10.2019
Bolero Fashion 29.11.2019 21.11.2019
Who is Who Finance/Economy 20.12.2019 28.11.2019