BILANZ - The Swiss business magazine

BILANZ - The Swiss business magazine

BILANZ is the leading Swiss business magazine covering all facets of economic affairs: research on the corporate world, analyses of the economic situation, investment service topics and advice on how to spend money tastefully.

BILANZ stands for personalised, well-researched business journalism in magazine form, also taking an international perspective. One expression of this is in our editorial partnership with the German magazine “WirtschaftsWoche”.

BILANZ places a particular emphasis on ratings and league tables in a wide range of different areas: hotels, airlines, private banks, investment funds, annual reports, the most powerful fi gures in commer

Characteristic

business magazine

Distribution

German-speaking part

Readership

165 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

Frequency

monthly

Distributed circulation

39 850 copies
(Source: WEMF 2019)

Reach

3.4% of German-speaking group
(Source: MACH Basic 2020-1)

1/1 page, gross rate

4c CHF 14 900

Cost-per-thousand

4c gross rate CHF 90

Basic rates

- Regular issues: 50 000 copies
- Bilanz Richest issue: 75 000 copies
- Reservations confirmed in writing by the customer or BILANZ that are cancelled after the booking deadline will also be invoiced.

1 incl. technical costs
2 excl.technical costs

Cover pages

Advertorials

- Regular issues: 50 000 copies
- Bilanz Richest issue: 75 000 copies

Richtlinien für die Gestaltung:

- Rahmen: Die Seite wird mit einem min. 0.5 Punkt dicken Rahmen eingerahmt. Oberhalb des Rahmens wird in Versalbuchstaben «Publireportage» gesetzt. Der Rahmen muss min. 5 mm vom Beschnitt entfernt sein.
- Schriften: Nicht verwendet werden dürfen folgende Schriftarten: Publico Text, Publico Headline, Whitman, Antenna
- Gesamtbild: Titel- und Textschriften müssen sich klar von der Bilanz abheben. Satzspiegel und Layoutraster darf nicht mit Bilanz identisch sein.

Turnover discounts 2020

Turnover discounts* in CHF can be accumulated with Bilanz, Homes, Guides, Handelszeitung, Le Temps, PME Magazine and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
40 0003%400 0009%1 000 00015%
80 0004%500 00010%1 100 00016%
120 0005%600 00011%1 200 00017%
180 0006%700 00012%1 300 00018%
240 0007%800 00013%1 400 00020%
300 0008%900 00014%1 500 00021%

*Gross according to rate less special discounts, plus aditional costs (placement surcharges)

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount

3x5%12x15%
6x10%18x20%
10x12%23x25%

- Valid up to 1/3 page
- No size changes permitted
- Change of motif with delivery of full templates
- May not be accumulated with franc discounts

Agency commission AC

For authorised media and avertising agencies 15% of net
Specialities5% of net

Yearly turnover premium YTP

Yearly turnover premium YTP15% from CHF 60 000 gross

Special discounts

- Charitable discount in accordance with the ZEWO Foundation list: 50% reduction on the gross price
- Not eligible for contractual – and agency commission/JUP

Surcharges

- Follow-up advertisements plus 25% positioning surcharge on the gross price.
- Placement requests will be honoured wherever possible, but cannot be guaranteed.
- Positioning orders will only be accepted from 1/2 page with a 25% surcharge.
- Box number (chiffre) charges: domestic CHF 20.–, international CHF 25.–

Prices of specialities - Fixed insert 2020

Reguläre AusgabenReichsten-Bilanz
Postcard12 50020 100
bis 10 g25 00040 200
bis 25 g29 50047 400

Prices of specialities - Bound insert

Reguläre AusgabenReichsten-Bilanz
Bis 15 g24 48038 550
Bis 25 g27 54043 425
Bis 35 g29 58046 575
Bis 50 g31 11049 050
Bis 75 gAuf AnfrageAuf Anfrage
Bis 100 gAuf AnfrageAuf Anfrage

Prices of specialities - Loose insert

Reguläre AusgabenReichsten-Bilanz
Bis 15 g29 00046 575
Bis 25 g33 00053 036
Bis 35 g34 00054 675
Bis 50 g35 00056 250
Bis 75 g42 50068 325
Bis 100 g46 00073 950
Bis 125 g56 50090 825

- Regular issue: 51 000 copies.
- Bilanz Richest issue: 75 000 copies.
- Brochures with third-party advertising: a surcharge of 30% of the gross price of a page of advertising in BILANZ (or corresponding format)will be made per ad.
- Split surcharge: CHF 3000.–
- Piggyback surcharge: CHF 2500.–

Formats / Technical specifications

Fixed insert:
- Special printing: on request
- Price includes shipping and technical costs
- Prices exclude cost of ad
- Prices plus 7.7% VAT
- Minimum format: 80 x 55 mm
- Maximum format: 195 x 250 mm
- Positioning subject to agreement
- Postal regulation: unfolded
- Special formats: must be booked early
- Process suitability and price for sachets and 3D inserts on request with sample
- Booklets subject to agreement
- 5 samples must be sent to the advertising department for checking prior to final approval
- For tipped inserts, a dummy/position sketch must be sent to the advertising department for approval 5 weeks before publication
- Delivery 1000 extra copies in each case

Bound insert:
- Special print: on request
- Prices include shipping and technical costs
- Prices excl. 7.7% VAT
- Format: 210 x 282 mm
- Head trim: 5 mm
- Face trim: 4 mm
- Foot trim: 23 mm
- Grind-off margin: 3 mm

Loose insert:
- Special print, split-run, piggybacking: on request
- Prices include shipping and technical costs
- Prices plus 7.7% VAT
- Minimum format: 105 x 148 mm
- Maximum format: 195 x 270 mm
- Minimum paper weight: 120 gsm
- The closed folio of multi-page inserts must be at least 148 mm wide.

Delivery:
- Delivery note must include: title, issue number, date, quantity
- In case of processing difficulties, completing the print run takes precedence.

No later than 8 days before on-sale date to:
Swissprinters AG
Warenannahme BILANZ
Brühlstrasse 5
4800 Zofingen
Phone +41 62 746 34 23 / 33 60

2020 Schedule

IssuePublication dateAdvertising deadlineSubjectBeilagen
231.01.202016.01.2020Cryptocurrencies
328.02.202013.02.2020Asset managersBOLERO
427.03.202012.03.2020CarsBOLERO
524.04.202009.04.2020Watches, Private bank rankingHOMES, Die besten Anwälte
629.05.202014.05.2020100 richest people under 40, Art rankingBOLERO
726.06.202011.06.2020Cities ranking, Football Championship 2020
831.07.202016.07.2020SME consultant ranking, Hotel ranking
928.08.202013.08.2020Telecoms ranking, Golden Agers/pensionsBOLERO, Europa Forum Luzern
1025.09.202010.09.2020100 most powerful bankers, Annual report rankingBOLERO, DIGITAL SHAPERS
1130.10.202014.10.2020Luxury, Auditors & Tax Experts RatingHOMES
1227.11.202012.11.2020300 richest peopleBOLERO
01/2118.12.202003.12.2020Invest GuideWHO IS WHO

Published: monthly
First day of sale: Friday
Delivery of data: 10 working days before publication

Name Topic Publication date Closing date PDF
Bolero Art/Culture/Travel/Fashion 26.06.2020 28.05.2020
Bolero Art/Culture/Travel/Fashion 28.08.2020 23.07.2020
Europa Forum Luzern Magazin Finance/Economy 28.08.2020 31.07.2020
Bolero Art/Culture/Travel/Fashion 25.09.2020 28.08.2020
DIGITAL SHAPERS Technology 25.09.2020 03.09.2020
Homes Lifestyle/Architecture/Building 30.10.2020 08.10.2020
Bolero Art/Culture/Travel/Fashion 27.11.2020 23.10.2020
Who is Who Finance/Economy 18.12.2020 27.11.2020

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total165 000 3.4% 100% 100
Geschlecht   
Männer117 000 4.8% 70.6% 141
Frauen49 000 2.0% 29.4% 59
Alter
14 - 19 Jahre4 0001.3% 2.7% 37
20 - 29 Jahre19 000 2.6% 11.4% 78
30 - 39 Jahre26 000 3.2% 15.7% 95
40 - 49 Jahre28 000 3.4% 17.2% 101
50 - 59 Jahre34 000 4.0% 20.6% 117
60++ Jahre54 000 4.1% 32.4% 120
Haushaltseinkommen in CHF
bis 3 99916 000 2.1% 9.6% 63
4 000 - 7 99948 000 2.1% 29.0% 73
8 000 ++102 000 4.1% 61.4% 136
Siedlungsart
Agglo-Hauptkern / Agglo-Nebenkern und -Gürtel139 000 3.6% 84.0% 107
Ausserhalb Agglomerationen26 000 2.5% 16.0% 74
Erwerbstätigkeit
Vollzeit90 000 4.3% 54.2% 127
Teilzeit26 000 2.4% 16.0% 70
Ausbildung / Lehre4 0002.4% 2.5% 40
nicht erwerbstätig45 000 3.3% 27.3% 96
Schulbildung
obligatorisch15 000 1.9% 9.3% 56
mittel61 000 2.5% 37.2% 74
hoch88 000 5.5% 53.5% 162
Interessen sehr stark / eher stark
Wissenschaft und Technik120 000 4.8% 72.4% 142
Wirtschaft141 000 7.1% 85.4% 209
Börse, Geldanlage, Finanzmärkte100 000 10.0% 60.8% 295
Autos und Motorräder49 000 4.7% 29.7% 139
Computer und Informatik80 000 5.1% 48.4% 150

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4 864 000 people