Beobachter - Knowing what's important

Beobachter - Knowing what's important

Beobachter is the leading Swiss popular magazine. It is an institution and unique in the media landscape. Every two weeks it provides in-depth information on current topics of the times. Beobachter deals with what interests, concerns and motivates its members. It provides credible and competent guidance and help in decision-making for a self-determined life. Beobachter is an integral part of modern cosmopolitan Switzerland. It is committed to a democratic, cooperative society, a social and transparent economy and an environment that is worth living in. It has a presence in multimedia and in print, online and on radio and TV. Now with a presence on Facebook and its in-house developed iPhone and iPad app, Beobachter is now developing the very latest media. Its Advice Centre handles over 195,000 enquiries from its members every year. This specialist expertise also feeds into hands-on articles and guidebooks, 60 of which have been published by Beobachter. With its new insurance products, Beobachter Assistance and Beobachter Legal Protection, Beobachter is now successfully developing a new market. Beobachter is making its mark – with its SOS Foundation Beobachter campaigns for people in need and recognises courageous acts with its Prix Courage, the annual Beobachter prize

Characteristic

consumer magazine

Distribution

German-speaking part

Readership

788 000 readers
German-speaking part
(Source: MACH Basic 2020-1)

1/1 page, gross rate, incl. iPad

4c CHF 23 830

Frequency

every 14 days, 26x a year

Distributed circulation

245 077 copies
(Source: WEMF 2019)

Reach

16.2% of German-speaking group
(Source: MACH Basic 2020-1)

Cost-per-thousand

4c gross rate CHF 30

Basic rates

5 mm trim for ads with bleed. Text and images that should not be truncated must be 5 mm from the margin. All prices excluding 7.7% VAT

The prices apply to ads with between one and four colours (flat rate), based on the process colours cyan, magenta, yellow and black. Ads that are smaller than 1/4 of a page will appear on a page of ads.

Cover pages

Advertorials

Preise angeliefert in CHF net/net

Advertorials are not eligible for volume discounts, agency commission or YTP.

Price of ad features created by the editorial staff on request
Notice board

Advertorials:
CHF 23.20 per mm, minimum amount CHF 348 (excl. VAT)
Between one and four colours (flat rate), one-column, 42.5 mm wide, minimum height: 15 mm
Amount excl. VAT, eligible for discount (frequency discount).

Text ads:
Price is calculated per line
1 line contains 32 characters
Subscribers receive a 35% discount 
Amount (excluding VAT) for payment in advance

Turnover discount 2020

Turnover discounts* in CHF can be accumulated with Beobachter, Bolero, GlücksPost, L’illustré, Schweizer LandLiebe, Schweizer Illustrierte, Style, Tele, TV Star, TV2, TV4, TV8 and all their specials.

TurnoverDiscountTurnoverDiscountTurnoverDiscount
60 0002%900 00010%2 700 00018%
100 0003%1 050 00011%3 000 00019%
200 0004%1 200 00012%3 300 00020%
300 0005%1 400 00013%3 600 00021%
400 0006%1 650 00014%3 900 00022%
500 0007%1 900 00015%4 200 00023%
600 0008%2 150 00016%4 500 00024%
750 0009%2 400 0017%

*Gross according to rate less special discounts, plus additional costs (placement surcharges)

 

Dynamic Pricing

Die folgenden Abschlussrabatt-Staffel gilt für alle Kunden, die Dynamic Pricing nutzen.

Umsatz Brutto
(nach dynamischem Rabatt)
Abschlussrabatt
100 0002%
200 0003%
400 0005%
500 0006%
750 0007%
1 000 0008%
1 250 0009%
1 500 00010%
1 750 00011%
2 000 00012%
2 500 00013%
3 000 00014%
3 500 00015%

Spielregeln Dynamic Pricing

  • Buchungen müssen für den gesamten Zeitraum einer Abschlussvereinbarung dynamisch erfolgen; Ein mehrfacher Wechsel zwischen Dynamic und Classic Pricing ist nicht möglich.
  • Alle Buchungen müssen über den webbasierten Marketplace von Admeira erfolgen.
  • Zu Unrecht gewährte Rabatte, beispielweise durch Stornos, werden nachträglich verrechnet.
  • Es gelten weiterhin die Bestimmungen des Anzeigentarifs sowie die Allegmeinen Insertionsbedingungen unter admeira.ch.

Frequency discount

(Ads up to max. 1/4 of a page without in-text placement)

3x2%6x4%9x6%12x8%18x10%24x12%

Expenditure and frequency discounts cannot be combined.

Agency commission

AC and ATP cannot be combined.

 

AC and ATP cannot be combined.15%
"Special advertising formats: loose inserts, bound inserts, fixed inserts, free samples, etc.5%

Yearly turnover premium

Minimum volume of 3 pages a year in one or more Ringier Axel Springer Medien Schweiz AG15%

AC and ATP cannot be combined.

General conditions

The prices apply to ads with between one and four colours (flat rate) and are based on the process colours cyan, magenta, yellow and black. Chromatic colours (Pantone) on request. All prices excluding 8% VAT. Placement guarantee: 20% of gross price. Prices subject to change. Other special formats available on request. Expenditure and frequency discounts cannot be combined. 5 mm trim for ads with bleed.
Text and images that should not be truncated must be 5 mm from the margin. Ads that point to a collaboration or partnership with Beobachter are not permitted. (For example: an offer for Beobachter readers)

Preise Spezialitäten 2020

Druckauflage 230 000 Exemplare (+2% Zuschuss)

WeightLoose InsertsBound inserts BeikleberHickepackWarenmuster
Postkarte3(1 Blatt ungefaltet) 26 680
bis 20 g26 680
up to 15 g68 54044 39068 540
bis 20 g
16 - 25 g71 76047 15071 760
26 - 35 g76 13053 59076 130
36 - 50 g82 80061 18082 800

Technical conditions

Loose Inserts
Minimum format105 x 148 mm
Maximum format210 x 275 mm (only magazine format, just Piggyback is possible)
Split placingSplit run of at least 20,000 copies After WG possible. Split surcharge 10%. Publication date subject to change.
FinishingCreased, minimum 100 copies, uncrossed, unfolded within the package.
PlacementThe inserts are placed inside the Beobachter or on the back page. Loose inserts that are placed inside the magazine must not be larger than 195 x 260 mm – anything larger is included as a piggyback. The magazine is encased in polyethylene packaging for shipping.

Bound inserts
Minimum format105 x 148 mm (A6)
Maximum format210 x 275 mm (magazine format) foot/front trim: Non-bleed elements must be placed at least 8 mm from the format trim due to binding taper
Split placingSplit run not possible

Ad with tipped insert
Formate and Standon demand
Minimum order1/1 page
FinishingTrimmed to final size; errors of up to 1% of the quantity provided are within the tolerance.
Paper weightAt least 150 g/m2, maximum 300 g/m2; postcards must comply with the relevant postage regulations.

Advertising cover sheets

Costs each 1000 copies: CHF 254.– Price includes shipping and technical costs

Format: 210 x 275 mm (magazine format)

The cover sheet layout should be sent to the publisher for approval at least 5 weeks before publication date.

 

General conditionds

Sampel for advertising formats: loose inserts, bound inserts, fixed inserts, free samples:
Before final confirmation, five samples and one original to be checked by us. Loose inserts that create additional work due to thickness or other properties will be subject to a surcharge.

Surcharge for advertising formats: loose inserts, bound inserts, fixed inserts, free samples:
Other ads will be charged at full occupancy per subject / page with 10% on the price of an ad page. For the exclusivity rights in an issue a surcharge of 20% is charged

 

Delivery

Loose inserts, bound inserts, etc. must be sent to the printers at the earliest 10 and at the latest 7 working days before publication.
(Swissprinters AG, Rampe 1–3, Brühlstrasse 5, 4800 Zofingen), Telephone. +41 58 787 33 60.
If loose inserts are to be issued folded, they should be compiled into packets of at least 50 to 50 pieces. All potential costs or fees are to be paid by the client.

 

Print run/Delivery run: 260 000 copies (+2% surcharge)
Special arrangements: We will not check delivered brochures for completeness and correctness if the loose inserts/bound inserts were not produced by our printing house.
References in loose inserts which point to a partnership or collaboration with Beobachter are not permitted. (Example: an offer for Beobachter readers.)All prices quoted are advertising rates excl. printing costs. All specialities are eligible for turnover and commission discounts; AC/ATP 5% on specialities.

2020 Schedule

IssuePublication dateAdvertising deadline
103.01.202009.12.2019
217.01.202030.12.2019
331.01.202016.01.2020
414.02.202030.01.2020
528.02.202013.02.2020
613.03.202027.02.2020
727.03.202012.03.2020
809.04.202025.03.2020
924.04.202009.04.2020
1008.05.202023.04.2020
1122.05.202007.05.2020
1205.06.202021.05.2020
1319.06.202004.06.2020
1403.07.202018.06.2020
1517.07.202002.07.2020
1631.07.202016.07.2020
1714.08.202030.07.2020
1828.08.202013.08.2020
1911.09.202027.08.2020
2025.09.202010.09.2020
2109.10.202024.09.2020
2223.10.202008.10.2020
2306.11.202022.10.2020
2420.11.202005.11.2020
2504.12.202019.11.2020
2618.12.202001.12.2020

Published: every 2 weeks
First day of sale: Friday
Delivery of data: 10 working days before publication

Name Topic Publication date Closing date PDF
Gesundheit 3 Health 22.05.2020 23.04.2020
Gesundheit 4 Health 28.08.2020 30.07.2020
Krankenkasse/Versicherung Finance/Economy 11.09.2020 13.08.2020
Bauen & Wohnen 2 Lifestyle/Architecture/Building 25.09.2020 27.08.2020
Natur/Freizeit Leisure 09.10.2020 10.09.2020
Gesundheit 5 Health 23.10.2020 24.09.2020
Vorsorge Finance/Economy 06.11.2020 08.10.2020
Weihnachten X-Mas 20.11.2020 22.10.2020
Gesundheit 6 Health 04.12.2020 05.11.2020

Technical data

Print material
ColoursIn order to guarantee the best possible reproduction of the advertisement, the printer must receive a binding Qualiproof in accordance with the ISO Coated standard by the specified deadline. A Fogra media wedge must be present on the proof. If no colour proof is available as a reference, your order will be printed in line with our PSO standard
Print processOffset
UCR300% (sum of C+M+Y+K)
ICC profileISO Coated_V2_300_eci
Data preparation
DatenformatDie Anlieferung als PDF-Datei gilt als Standard und ist der Lieferung anderer Dateiformate vorzuziehen.
DocumentsPDF/X-3. Other documents on request
ImagesResolution: Bitmap 845 dpi, greyscale and colour 300 dpi. Format: PDF, Tiff. EPS or JPEG, no RGB, DCS or OPI images
Colour compositionAll advertisements (i.e. digital data, proofs) must be created using the Euroscale colours (Cyan, Magenta, Yellow, Black).
Panorama pagesFor 2/1 pages with overflowing text, take the gutter allowance into account or consult Admeira.
Data transfer
E-Mailanzeigen-prod@admeira.ch
Postal addressAdmeira AG, Classifieds & Prepress, Flurstrasse 55, 8021 Zurich
Technical data
Magazine format210 x 282 mm
Bleed advertisements+5 mm trim on all sides. Text and image elements which may not be trimmed must be 5 mm away from the booklet edge.

ReadersReachStructureAffinity
Total788 000 16.2%100% 100
Geschlecht
Männer364 000 15.0%46.2% 93
Frauen424 000 17.7%53.8% 107
Alter
14-19 Jahre18 000 5.1% 2.2% 31
20-29 Jahre63 000 8.8% 7.9% 54
30-39 Jahre 88 000 11.0% 11.2% 68
40-49 Jahre 111 000 13.4%14.1% 83
50-59 Jahre 165 000 19.3% 20.9% 119
60++ Jahre343 000 26.1%43.5% 161
Haushaltseinkommen in CHF
bis 3 999129 000 17.3%16.4% 107
4 000 - 7 999336 000 17.5%42.7% 108
8 000 ++322 000 14.7%40.9% 91
Siedlungsart
Agglo Haupt-/Nebenkern618 00016.2%78.5% 100
Ausserhalb Agglomerationen169 000 16.1%21.5% 100
Erwerbstätigkeit
Vollzeit264 000 12.7%33.5% 79
Teilzeit192 000 17.3%24.3% 107
Ausbildung / Lehre19 000 6.2%2.4% 39
nicht erwerbstätig313 000 22.7%39.7% 140
Schulbildung
obligatorisch122 000 15.0% 15.5% 93
mittel417 000 17.1% 53.0% 105
hoch248 000 15.4% 31.5% 95
Interessen sehr stark / eher stark
Konsumenteninformationen517 000 21.8% 65.7% 135
Wirtschaft367 000 18.5% 46.6% 114
Umweltschutz633 000 18.0%80.4% 111
Börse, Geldanlage, Finanzmärkte179 000 17.9%22.7% 110
Gesundheit und Ernährung637 00017.5%80.9% 108

Source: MACH Basic 2020-1 / Basis: German-speaking group, 4'864'000 people