The French private broadcaster TFX is fresh and relaxed in its presence and its programmes speak to a younger and mobile target group. TFX is characterised by its programme strategy, which it has been consistently implementing for several years now, and includes reality TV formats in the early evening programme. These often have a coaching dimension and are accompanied by online communities. As a result, TFX has established itself as the preferred station of Generation Z in recent years – including in French-speaking Switzerland
With its broad range of programmes, which also include feature films from Switzerland and abroad, as well as high-quality magazines and thematic documentary series from TF1 productions, the TFX channel is increasingly appealing to target groups over 40 years of age. This makes TFX an ideal platform to reach a broad and modern target group.
- Net reach: 103'719
- Market reach: 1.4%
Source: Mediapulse TV-Data (Instar Analytics), CH-F, TFX CH, Target group 15+ incl. guests, toal 2021, Mon-Sun, whole day (2-2 Uhr), all platforms, Overnight+7