MEDIADATEN Swisscom TV Air

Struktur und Reichweiten pro Monat (Quelle: NET-Metrix-Profile 2016-1)

 

Total

Mediadaten Swisscom TV Air Struktur
Unique User
Reichweite
Total  100% 619'000 10.5%

 

Geschlecht

Mediadaten Swisscom TV Air Struktur Unique User Reichweite
Mann 54.9% 340'000 11.2%
Frau 45.1% 279'000 9.7%

 

Alter

Mediadaten Swisscom TV Air Struktur Unique User Reichweite
14-49 50.6% 313'000 8.3%
14-24 13.5% 84'000 8.5%
25-34 10.0% 62'000 5.7%
35-44 16.5% 102'000 9.9%
45-54 19.0% 118'000 9.5%
55-64 21.2% 131'000 16.9%
65+ 19.7% 122'000 15.7%

 

Haushalteinkommen

Mediadaten Swisscom TV Air Struktur Unique User Reichweite
CHF 2-4K 7.4% 46'000 11.0%
CHF 4-6K 9.3% 58'000 11.0%
CHF 6-8K 15.0% 93'000 11.3%
CHF 8K+ 31.7% 196'000 10.7%

 

Haushaltführung

Mediadaten Swisscom TV Air Struktur Unique User Reichweite
 haushaltführend 80.8% 500'000 10.5%

 

Sprachregionen

Mediadaten Swisscom TV Air Struktur Unique User Reichweite
D-CH 69.3% 429'000 10.1%
F-CH 25.3% 157'000 11.3%
I-CH 5.4% 34'000 13.6%

 

 WEMF-Wirtschaftsgebiete

Mediadaten Swisscom TV Air  Struktur Unique User Reichweite
11 Genève 9.3% 58'000 16.1%
12 Vaud 10.0% 62'000 13.6%
13 Neuchâtel  1.3% 8'000 6.3%
13/14 Neuchâtel/JU  2.7% 17'000 7.9%
15 Fribourg 3.5% 21'000 12.2%
16 Bas Valais 2.6% 16'000 9.4%
21 LU/OW/NW  7.9% 49'000 14.4%
21/24/25 InnerCH 9.5% 59'000 11.8%
22/23 Oberland 4.4% 27'000 12.9%
26 SG /AI/AR 2.6% 16'000 5.3%
27 Glarus 1.9% 12'000 9.2%
28/29/30 GR/LI 2.7% 17'000 7.7%
31 Basel 4.9% 30'000 7.3%
32 Solothurn 5.7% 35'000 13.1%
33 BE Seeland  2.4% 15'000 10.6%
34 BE Mittelland  6.5% 40'000 9.7%
41 Aargau  5.6% 35'000 10.0%
42/44 SH/TG 3.0% 18'000 7.3%
44 Thurgau 2.5% 15'000 8.4%
43 Zürich  18.1% 112'000 10.3%
51 Ticino  4.6% 29'000 11.9%