MEDIADATEN search.ch

Struktur und Reichweiten pro Monat (Quelle: NET-Metrix-Profile 2016-2)

 

Total

Mediadaten search.ch Struktur
Unique User
Reichweite
Total  100% 2'527'000  42.3%

 

Geschlecht

Mediadaten search.ch Struktur Unique User Reichweite
Mann  47.2% 1'192'000 39.0%
Frau 52.8% 1'334'000 45.8%

 

Alter

Mediadaten search.ch Struktur Unique User Reichweite
14-49 62.7% 1'584'000 41.4%
14-24 15.5% 391'000 38.4%
25-34 16.9% 428'000 40.3%
35-44  18.1% 459'000 44.4%
45-54 21.8% 550'000 43.4%
55-64 14.6% 368'000 47.3%
65+ 13.1% 332'000 41.0%

 

Haushalteinkommen

Mediadaten search.ch Struktur Unique User Reichweite
CHF 2-4K 6.8% 173'000 38.2%
CHF 4-6K 8.8% 222'000 41.3%
CHF 6-8K 14.2% 358'000 43.5%
CHF 8K+ 32.6% 824'000 44.1%

 

Haushaltführung

Mediadaten search.ch Struktur Unique User Reichweite
 haushaltführend 82.2% 2'076'000 43.1%

 

Sprachregionen

Mediadaten search.ch Struktur Unique User Reichweite
D-CH 77.4% 1'955'000 45.4%
F-CH 18.6% 469'000 33.4%
I-CH 4.0% 102'000 40.5%

 

 WEMF-Wirtschaftsgebiete

Mediadaten search.ch Struktur Unique User Reichweite
11 Genève 5.3% 133'000 36.7%
12 Vaud 5.9% 149'000 32.0%
13 Neuchâtel 2.0% 51'000 40.3%
13/14 Neuchâtel/JU 3.1% 78'000 37.0%
15 Fribourg 2.4% 62'000 35.0%
16 Bas Valais 1.8% 46'000 26.7%
21 LU/OW/NW 8.1% 203'000 59.2%
21/24/25 InnerCH 9.4% 237'000 47.5%
22/23 Oberland 4.5% 114'000 54.4%
26 SG /AI/AR 5.1% 128'000 41.0%
27 Glarus 1.3% 33'000 24.6%
28/29/30 GR/LI 3.2% 81'000 35.1%
31 Basel 8.5% 215'000 51.5%
32 Solothurn  6.7% 170'000 62.1%
33 BE Seeland 1.8% 45'000 31.9%
34 BE Mittelland 8.9% 225'000 53.8%
41 Aargau 5.4% 137'000 39.1%
42/44 SH/TG 3.3% 83'000 32.1%
43 Zürich 19.7% 497'000 45.7%
44 Thurgau 2.4% 62'000 32.4%
51 Ticino  3.7% 94'000 38.2%