MEDIADATEN local.ch

Struktur und Reichweite pro Month (Quelle: NET-Metrix-Profile 2016-2)

 

Total

Mediadaten local.ch Struktur
Unique User
Reichweite
Total  100% 2'774'000  46.5%

 

Geschlecht

Mediadaten local.ch Struktur Unique User Reichweite
Mann 46.9% 1'300'000 42.6%
Frau 53.1% 1'474'000 50.6%

 

Alter

Mediadaten local.ch Struktur Unique User Reichweite
14-49 62.7% 1'738'000 45.5%
14-24 14.9% 412'000 40.5%
25-34 16.7% 464'000 43.8%
35-44 18.8% 521'000 50.4%
45-54  21.7% 602'000 47.5%
55-64 14.7% 408'000 52.4%
65+ 13.2% 367'000 45.3%

 

Haushalteinkommen

Mediadaten local.ch Struktur Unique User Reichweite
CHF 2-4K 7.3% 201'000 44.5%
CHF 4-6K 9.3% 258'000 48.1%
CHF 6-8K 14.5% 402'000 48.9%
CHF 8K+ 31.2% 866'000 46.4%

 

Haushaltführung

Mediadaten local.ch Struktur Unique User Reichweite
 haushaltführend 82.3% 2'282'000 47.4%

 

Sprachregionen

Mediadaten local.ch Struktur Unique User Reichweite
D-CH 64.0% 1'776'000 41.2%
F-CH 30.1% 835'000 59.5%
I-CH 5.9% 163'000 64.5%

 

 WEMF-Wirtschaftsgebiete

Mediadaten local.ch Struktur Unique User Reichweite
11 Genève 6.9% 191'000 52.9%
12 Vaud 10.8% 300'000 64.3%
13 Neuchâtel 3.2% 89'000 70.0%
13/14 Neuchâtel/JU 4.9% 137'000 64.6%
15 Fribourg 3.8% 106'000 60.1%
16 Bas Valais 3.5% 98'000 56.6%
21 LU/OW/NW 6.1% 169'000 49.0%
21/24/25 InnerCH 7.9% 219'000 43.8%
22/23 Oberland 3.7% 104'000 49.7%
26 SG /AI/AR 4.1% 114'000 36.5%
27 Glarus 1.2% 33'000 24.4%
28/29/30 GR/LI 2.7% 75'000 32.7%
31 Basel 7.2% 199'000 47.6%
32 Solothurn 5.2% 146'000 53.1%
33 BE Seeland  2.0% 54'000 38.4%
34 BE Mittelland 8.0% 221'000 52.8%
41 Aargau 4.1% 113'000 32.3%
42/44 SH/TG  3.0% 83'000 32.3%
43 Zürich 15.5% 430'000 39.5%
44 Thurgau  2.3% 63'000 33.2%
51 Ticino  5.5% 152'000 61.7%