MEDIADATEN Bluewin

Struktur und Reichweiten pro Monat (Quelle: NET-Metrix-Profile 2016-2)

 

Total

Mediadaten Bluewin Struktur
Unique User
Reichweite
Total  100%  1'740'000  29.2%

 

Geschlecht

Mediadaten Bluewin Struktur Unique User Reichweite
Mann  51.2%  891'000  29.2%
Frau  48.8%  849'000  29.2%

 

Alter

Mediadaten Bluewin Struktur Unique User Reichweite
14-49 53.8% 937'000 24.5%
14-24 10.3% 179'000 17.6%
25-34 11.8%  205'000 19.3%
35-44 18.6% 323'000 31.3%
45-54 23.6% 410'000 32.4%
55-64 18.6%  324'000 41.6%
65+ 17.2% 300'000 37.0%

 

Haushalteinkommen

Mediadaten Bluewin Struktur Unique User Reichweite
CHF 2-4K 7.4% 129'000 28.5%
CHF 4-6K 9.2% 160'000 29.7%
CHF 6-8K 15.2% 264'000 32.2%
CHF 8K+ 30.6% 532'000 28.5%

 

Haushaltführung

Mediadaten Bluewin Struktur Unique User Reichweite
haushaltführend 85.1% 1'481'000 30.8%

 

Sprachregionen

Mediadaten Bluewin Struktur Unique User Reichweite
D-CH 74.0% 1'288'000 29.9%
F-CH 21.7% 378'000 27.0%
I-CH 4.3% 74'000 29.3%

 

 WEMF-Wirtschaftsgebiete

Mediadaten Bluewin Struktur Unique User Reichweite
11 Genève 5.8% 101'000 27.9%
12 Vaud 6.5% 114'000 24.3%
13 Neuchâtel 2.3% 40'000 31.2%
13/14 Neuchâtel/JU 4.0% 69'000 32.5%
15 Fribourg 3.4% 59'000 33.3%
16 Bas Valais 2.2% 39'000 22.4%
21 LU/OW/NW  8.2% 143'000 41.5%
21/24/25 InnerCH 9.9% 173'000 34.6%
22/23 Oberland 4.8% 84'000 40.4%
26 SG /AI/AR 5.0% 86'000 27.8%
27 Glarus 1.7% 29'000 21.3%
28/29/30 GR/LI 3.4% 59'000 25.6%
31 Basel  6.7% 116'000 27.7%
32 Solothurn 5.1% 88'000 32.2%
33 BE Seeland 1.9% 34'000 23.7%
34 BE Mittelland 10.6% 184'000  44.0%
41 Aargau 5.3% 92'000 26.1%
42/44 SH/TG 3.6% 62'000  24.2%
43 Zürich 16.1% 280'000 25.7%
44 Thurgau 2.7% 47'000 24.8%
51 Ticino 4.2% 74'000 29.9%